Funzi Announces User Engagement Double Industry Average

Helsinki, Finland, January 20, 2015 (Newswire.com) - Today, Funzi is excited to announce the first empirical results of user engagement, specifically with their first course, Entrepreneurship 101. Of the first 1000 users, 43% remained subscribed for the entire course and 8.9% of users completed the whole. Research by Katy Jordan (2014)1 on completion rate of MOOCs found that the average completion rate was 4­5%, Funzi’s results show double industry average user engagement for course completion.

The first service was launched with limited marketing but working closely with partners in developing world communities, including RLabs in South Africa and Kinu and Habari Vyuoni in Tanzania. Funzi’s users remain committed and engaged, responding well to the user centered approach of delivering useful information, with revolutionary ease­of­use, to their most trusted device, the mobile..

We are extremely happy with the initial results of user engagement. These results validate our pedagogical approach and are an excellent foundation for the expansion in our services. We are confident that users will continue to respond positively and that engagement with our services will positively change their lives.

Tero Salonen, CEO, co-Founder

All Funzi content is free and targets young and aspirational users in emerging markets. Funzi mobile learning and information services reaches users with tools they already have, their mobile phone. Designed by experts, content is based on the latest learning methods, delivering users practical information that can improve their personal life and career. All Funzi services are built around a revolutionary service design DNA, combining the development of knowledge and skills with social components of sharing. Funzi content is delivered like a pack of cards, with each service broken down into digestible sections that are easily understood. The Funzi application was launched in the last quarter of 2014 and is in ongoing development. New and planned features continue to be added and improved upon, along with ongoing consultation with users.

“We are extremely happy with the initial results of user engagement. These results validate our pedagogical approach and are an excellent foundation for the expansion in our services. We are confident that users will continue to respond positively and that engagement with our services will positively change their lives.” Tero Salonen, CEO, and co­Founder of Funzi.

For further information regarding Funzi and the Funzi application, contact Sophie Lafayette, sophie@funzi.fi or info@funzi.fi

About Funzi

Funzi produces a mobile learning and information service with an initial focus on emerging markets. Funzi's services develop new skills and empower co­creation and collaboration between mobile users and experts. Funzi’s headquarters are in Espoo, Finland. Funzi is currently available as an Android application on Google Play. For more information, visit funzi.fi

1 Jordan, Katy (2014) Initial Trends in Enrolment and Completion of Massive Open Online Courses, The International Review of Research in Open and Distance Learning, 15(1) pp133­160