Acumen Business Consulting Creatively Unveils it's Book- 'Best Sellers'
Best Sellers is a story of two executives in sales and marketing, who are going through a tough time with their company's sales performance.
Mumbai, September 22, 2014 (Newswire.com) - Acumen Business Consulting debuted the launch of the book ‘Best Sellers’ yesterday, at D’ Bell Lounge in Lower Parel, Mumbai. 'Best Sellers' is a gripping, edge of the seat, narrative on six distinguished principles of selling, that holds you till the last page, unlike other management books. It has been authored by Principal Consultant, Tanveer Shaikh and Senior Consultant, Devang Kanavia, two most sought after speakers in the consulting space.
Best Sellers is a story of two executives in sales and marketing, who are going through a tough time with their company's sales performance. They have tried all the rules in traditional selling to revive their team’s performance till they find themselves seeking advice from the 'Entity', an enigmatic personality who sets them on a journey of learning by 'doing'. In the next few weeks the entity makes them meet some very unassuming people who demonstrate unique traits required of champion sales professionals, the Best Sellers.
Author Devang said, “If you start Best Sellers you would definitely read it till the end. Here, simplicity has been used throughout. The best part is it’s a management book with no management jargons!” “Our clients are our biggest source of learning”, adds Tanveer, “All those extraordinary individuals who we came across in various workshops and consulting engagements, are our inspiration.”
The book was creatively launched witnessing a mix bag of interesting flavors like a QnA session between Dr. Kalim Khan, Director at Rizvi Institute of Management Studies and the Authors, followed by a brief talk on Leadership and Cricket by Ayaz Memon, a live soul funk music performance by Thomson Andrews and a short play performance by Rishi Khurana and team. Present at the occasion were renowned industry personalities like Chetan shah- Vice chairman Marathon Realty, Balaram Singh Yadav- MD, Godrej Agrovet limited, Dr. (Mrs) Raju Mistry- CPO, Grasim Industries (Pulp and Fibre business), Jayprakash Kamath- Owner Madras Cafe, Anupama Vaidya- Head HR, GNO India, Essa Merchant- Director Advance Mobiles, Nitin Nabar- Business Head, Godrej Chemicals division. An elated Devang informed, “Throughout the book we are talking about a unique experience. So we made a laundry list of things that people do during book launches and ensured that we dont do the same. The Acumen team, through its creative brainstorming brought to life this unique book launch”.