National "Magazine Blu" Debuts This Week From Philadelphia, With An Innovative Edge
Magazine BLU is the social, fashion and lifestyles sourcebook for the United States’ most discriminating adults. Male and female confident, professional, affluent singles aged over 30 years are the most underserved demographic in the consumer magazine community. Through utilization of a sophisticated, sleek format and sharp editorialization and reporting, Magazine BLU satisfies the intellectual side of these accomplished and upwardly mobile professionals, while also catering to the whimsical, spontaneous personalities typical of unmarried affluents.
(I-Newswire) - PHILADELPHIA, PA – April 2007 – Magazine BLU, the lifestyle sourcebook for the United States’ most discriminating affluent, professional, single men and women, launched from its Philadelphia headquarters this week. The magazine’s Debut Issue has been officially released, to rave reviews. Magazine BLU’s demographic of unmarried professionals will be treated to highly informative editorials, quality photographs and a sleek format dedicated to fashion, furnishings, vacation destinations, food, beverages and much more.
Magazine BLU’s Founding Publisher, Kimberly Toms, knows there is a large audience for this type of publication and has received extremely positive feedback from both industry experts and readers. There are over 33 million single men and women in the age group of 30 to 50 years in the United States alone, with Magazine BLU being the first publication to cater directly to that large demographic.
"Magazine BLU’s readers are affluent, professional, single adults. Because of their unmarried status, the majority of professionals within this age bracket enjoy a quality of life above that of their married peers. These are people who are most capable of spending much of their income on luxury items, automobiles, clothing, entertainment, travel and disposable goods. They are also tech-savvy and interested in obtaining the latest in gadgetry and gizmos. So, in addition to offering cutting-edge editorials by talented writers, Magazine BLU serves as a lifestyle sourcebook, offering presentation and review of the latest and greatest of items available for purchase,” Ms. Toms stated.
Magazine BLU was conceptualized in 2003 and the business started in 2005. The magazine has already received accolades from members of the publishing, advertising, and marketing communities. Likewise, the publishing office has received hundreds of inquiries from companies desiring to have their high-end products and services spotlighted within the publication.
"We are extremely pleased to announce our national launch as of April 2007. The rapid growth of magazines such as Maxim, Lucky and others are certainly a great example of the momentum we want to see for our own publication," Toms said.
“In the interest of reaching the overwhelmingly vast demographic and potential readership of Magazine BLU, we have launched our Digital Edition first, with the ink-on-paper version following by issue six. This method of debut has allowed us to have unlimited reach, versus about 50,000 paper copies thrown ‘to the wind,’ hoping they fall in the hands of interested individuals. Anyone who is interested may see the first issue, and we are pleased to be able to offer the first issue as a preview, for free.”
“In the past year, over ten major periodicals have ‘downsized’ to digital editions, versus their original format of paper. FHM, Teen People, ElleGirl and many others have closed their hard copy business units in favor of fully digital operations. Many other magazines are headed in that direction. Through research, we determined that launching as a Digital Edition allows us to penetrate the market more rapidly and thus, grow more steadily than a typical launch. Further, when paper magazines are considered frivolous expenditures in the wake of digital innovation, rather than downsizing to digital, we will be making a return to our roots. As far as we know, Magazine BLU is the first such launch of a major, national publication with a demographic of its size. We are extremely excited about that.”
Magazine BLU joins many other esteemed periodicals already in digital print. Playboy, TV Guide, Men’s Health, Business Week, Kiplinger’s, Redbook and others are already reaching large audiences through this format. According to a recent study by Texterity, Inc ( a major digital magazine producer ) in April of 2006, 85% of 6403 respondents ( 57.5% of whom were aged 30 to 50 ) preferred the digital magazine format to hard copy editions. 5-to-1 preferred renewing digital subscriptions, versus renewing print. Readers even admitted 10-to-1 that they share more articles with friends by means of the digital edition, versus sharing print articles.
“All in all, our demographic is ready for utilization of this medium. Magazine BLU’s Digital Edition does not require software downloads and is viewable instantly, at one click of the mouse. It is searchable and offers interactivity, starting with Issue Two in May 2007. Readers can click on advertising to reach advertiser websites immediately, view videos or hear music of emerging artists. Further, we are updating our web presence to include daily blogs by Katie O’Neal ( our resident dater-at-large ), as well as others in the near future. We are adding RSS feeds, working on video content and upgrading other technological aspects of the website to add to the reader experience and overall interactivity. We already have a sound presence within the growing realm of Social Marketing, by means of a MySpace page ( www.myspace.com/magazineblu ) wherein readers are able to interact with Magazine BLU’s publisher one-on-one and reach the magazine’s key players immediately. This is an exciting era, and we are pleased to be able to launch by stepping forward into the latest-and-greatest realm of periodical publishing.”
Magazine BLU's Launch Extravaganza, "Desire," is scheduled for Thursday, July 12, 2007 at the historic Water Works Restaurant and Lounge in Philadelphia.
Toms has a successful 25-year public relations and communications background, having consulted clients throughout the United States and Canada including Pepsi, Burger King, Proctor and Gamble, United States Air Force, BP, Arco, Texaco and the United States Postal Service as well as many celebrities, actors, music performers and over 20 first class inns. Her mediums of experience also include radio, television and film, where she has served in many communications capacities, including as publicist for celebrities and major film productions. Ms. Toms has also served as a guest producer for the Outdoor Channel and others during remote productions within places such as the wilderness of Alaska.
Interested parties may contact the magazine through the website at MagazineBLU.com, by email at info@magazineblu.com, via MySpace at www.myspace.com/magazineblu, or by telephone at 267.286.7466.
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