Newsweek and DirectoryM Launch Business Directory on Newsweek.com
DirectoryM, the premier online local advertising network, and Newsweek.com, the number one newsweekly on the Web, announce the immediate availability of the Newsweek Business Directory for local and regional businesses. DirectoryM and Newsweek.com are co-publishing this comprehensive Business Directory to create an effective platform for promoting local and regional businesses throughout North America.
(I-Newswire) - NEW YORK, N.Y. and CAMBRIDGE, Mass.– February 2, 2006 – DirectoryM, the premier online local advertising network, and Newsweek.com, the number one newsweekly on the Web, announce the immediate availability of the Newsweek Business Directory for local and regional businesses. DirectoryM and Newsweek.com are co-publishing this comprehensive Business Directory to create an effective platform for promoting local and regional businesses throughout North America.
Newsweek’s readers will be offered a selection of relevant services and products catering to their professional and personal lifestyle. Categories in the Newsweek Business Directory include:
* Advertising & Marketing * Architects * Graphic Design * Hotels * Life Insurance * Photography * Mortgages * Residential Real Estate * Wealth Management * Web Design
To introduce this new directory service to its influential audience of seven million readers, Newsweek will promote the Business Directory throughout the Newsweek site, as well as advertising the Business Directory in their World Update newsletters.
“This exclusive alliance with Newsweek solidifies DirectoryM as the leading provider of branded business directories through its growing partner network of prominent online publications,” said Blair Heavey, CEO of DirectoryM. “DirectoryM is firmly positioned to introduce branded business directories in partnership with online news publications in addition to our existing partnerships with prestigious business and technology publications such as The Wall Street Journal Online, BusinessWeek Online, Financial Times and ZDNet,” Heavey added.
Able to recognize the tremendous potential that a branded business directory offers, Newsweek welcomed the opportunity to collaborate on an advertising solution that works for small and medium-sized businesses. “The local online advertising market is expanding rapidly. Newsweek is looking forward to working with DirectoryM to serve the advertising needs of America’s vibrant entrepreneurial community,” commented Mark Walters, Newsweek’s Online Advertising Director.
Bob Fields, CEO of Boston-based Commonwealth Creative, is among the many advertisers who see the launch of the Newsweek Business Directory as the next step in their online marketing strategy. Fields explained, “The investment in our online advertising campaign with DirectoryM enables our regional marketing firm to gain enhanced visibility at a competitive cost. What makes the DirectoryM program really work for us is the quality of the online business publications in its partner network. One of our most significant new business prospects in 2005 came from our DirectoryM advertisement."
Newsweek is the most recent addition to the prestigious DirectoryM partner network. For more information on Newsweek’s partnership with DirectoryM and how it will benefit Newsweek readers as well as local and regional businesses, visit www.directorym.com.
About Newsweek With the highest traffic, top awards and up-to-the-minute content, Newsweek.com is the number one newsweekly on the Web. Newsweek.com attracts more unique users than both Time.com and USNews.com combined. The site’s Web awards keep coming as well—making Newsweek.com a popular news site and a powerful medium for advertisers.
About DirectoryM DirectoryM is the premier local advertising network specialized in helping businesses find local customers through targeted online advertising. DirectoryM provides small-to-medium-sized businesses with an exclusive advertising channel targeting the readers of business and technology publications such as The Wall Street Journal Online, BusinessWeek Online, Financial Times, ZDNet and the 42 regional Business Journals published by American City Business Journals.
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