“POKÉMON THE MOVIE: DESTINY DEOXYS”
GIVES KIDS’ WB! BEST RATINGS SINCE 2003
(I-Newswire) - KIDS’ WB! DOMINATES AS #1 SATURDAY MORNING NETWORK IN BOYS 6-11 AND MALE TWEENS 9-14 AND #1 BROADCASTER IN KIDS 2-11, KIDS 6-11, BOYS 2-11 AND TWEENS 9-14
“Xiaolin Showdown,” “Teen Titans” And “!Mucha Lucha! Gigante” Also Rank As Top Programs Among Key Demos
BURBANK, CA ( January 27, 2005 ) — Kids' WB!’s exclusive U.S. premiere of the much-anticipated “Pokémon The Movie: Destiny Deoxys” gave the network its best delivery in key demographics since 2003. On Saturday, January 22, the network dominated as #1 among all Saturday morning competition in Boys 6-11 ( 5.8/23 ) and Male Tweens 9-14 ( 5.4/26 ), and ranked as the #1 broadcaster in Kids 2-11 ( 3.1/12 ), Kids 6-11 ( 3.9/16 ), Boys 2-11 ( 4.4/17 ) and Tweens 9-14 ( 3.5/18 ). The network also posted year-to-year double-digit gains in Kids 2-11 ( +19% ), Kids 6-11 ( +22% ), Boys 2-11 ( +16% ), Boys 6-11 ( +14% ), Girls 2-11 ( +31% ) and Girls 6-11 ( +46% ). Among Kids 2-11, Kids’ WB! topped the performances of CBS ( 1.6/7 ), ABC Kids ( 1.5/6 ), Fox Box ( 1.3/5 ) and NBC ( 0.9/3 ). Among Kids 6-11, the network beat ABC Kids ( 1.6/6 ), Fox Box ( 1.5/6 ), NBC ( 1.0/4 ) and CBS ( 0.8/3 ).
Poké-Mania hit Kids’ WB! as the highly anticipated “Pokémon The Movie: Destiny Deoxys” made its exclusive U.S. premiere on Saturday, January 22 ( 10:00 a.m. – 12:00 p.m. ET/9:00 – 11:00 a.m. PT ). Posting the network’s best ratings since 2003 for the two-hour period, the movie special took the #1 program spot, overall competition, in the key demographic of Boys 6-11 ( 7.4/26 ) and in Male Tweens 9-14 ( 6.9/28 ). “Pokémon The Movie: Destiny Deoxys” also ranked among the top five program spots in Boys 2-11 ( 5.6/19 ) and Tweens 9-14 ( 4.5/19 ), and among the top 10 overall spots in Kids 2-11 ( 3.9/14 ) and Kids 6-11 ( 4.8/17 ). The Pokémon special also led as the #1 broadcast program in all these key demos.
In its 9:30 a.m. ET time period, Xiaolin Showdown took the #2 broadcast spot for the morning, only behind the special Pokémon movie, in Kids 2-11 ( 3.2/12 ), Kids 6-11 ( 3.8/14 ), Boys 2-11 ( 4.1/16 ), Boys 6-11 ( 5.4/21 ), Tweens 9-14 ( 3.6/17 ) and Male Tweens 9-14( 5.4/25 ). The action-comedy-adventure also ranked as the #2 program, including cable, among Male Tweens 9-14, #3 in Tweens 9-14, #5 in Boys 6-11 and among the top 10 overall programs in Kids 2-11, Kids 6-11 and Boys 2-11.
Teen Titans ( 9:00 a.m. ET ) captured the competition, delivering time period season highs among Kids 2-11 ( 2.8/12 ), Kids 6-11 ( 3.7/16 ) and Girls 6-11 ( 2.4/10 ), and ranking as the #3 broadcast series in Kids 2-11, Kids 6-11, Boys 2-11 ( 3.6/15 ), Boys 6-11 ( 4.9/21 ), Tweens 9-14 ( 3.2/18 ) and Male Tweens 9-14 ( 4.8/25 ). The series also took the #3 overall program spot for the morning in Male Tweens 9-14 and ranked among the top 10 programs in Boys 2-11, Boys 6-11 and Tweens 9-14.
At 8:30 a.m. ET, ˇMucha Lucha! Gigante outperformed the competition to rank as the #4 broadcast program for the morning in Kids 6-11 ( 2.9/15 ), Boys 2-11 ( 3.1/16 ), Boys 6-11 ( 4.3/22 ) and Male Tweens 9-14 ( 3.4/22 ).
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