The tobacco industry is continuing its targeted marketing to teens via candy-flavored cigarettes, according to an American Lung Association Tobacco Policy Trend Alert: From Joe Camel to Kauai Kolada -- the Marketing of Candy-Flavored Cigarettes. Advertising and promotion for these products uses hip-hop imagery, attractive women, and other imagery to appeal to youth in similar ways that Joe Camel did a decade ago. Tobacco products remain virtually unregulated and each day more than 5,000 kids under 18 try their first cigarette, and more than 2,000 become established daily smokers.
(I-Newswire) - Increased marketing efforts for candy-flavored cigarettes came after the 1998 Master Settlement Agreement prohibited tobacco companies from using cartoon characters to sell cigarettes. The surge in advertising from top tobacco companies such as Reynolds American has successfully reached the intended audience -- youth -- in an underhanded manner. Researchers at the Roswell Park Cancer Institute in Buffalo, NY, recently released the results of several surveys that showed that 20 percent of smokers ages 17 to 19 smoked flavored cigarettes in the past 30 days while only 6 percent of smokers over the age of 25 did.
"It's appalling that the tobacco industry is not held responsible for the deadly products it continues to market and sell to young people," said John Kirkwood, President and CEO of the American Lung Association. "Clearly, the industry is trying to get young people hooked on smoking and nothing is being done to limit this targeted marketing. Cigarettes, even in assorted candy flavors, cause lung cancer and lung disease and should be banned for the sake of our children."
Action at the federal level has been minimal. A proposed bill giving the Food and Drug Administration ( FDA ) authority to regulate tobacco products failed to pass in Congress in 2004. Identical FDA legislation was reintroduced in March 2005. Under the proposed FDA legislation, candy and fruit flavoring in cigarettes would be immediately prohibited. The legislation would also regulate the sale, marketing and manufacturing of cigarettes.
Additional controls on the tobacco industry could come through the Department of Justice's ( DOJ ) lawsuit against the industry. In its proposed remedies, the DOJ has called for a complete ban on candy-flavored cigarettes.
You can make your voice heard on this issue by logging on to lungaction.org/campaign/tobaccofda and advocating for stricter regulation of the tobacco industry. The full American Lung Association Tobacco Policy Trend Alert: From Joe Camel to Kauai Kolada -- the Marketing of Candy-Flavored Cigarettes can be viewed on the web at slati.lungusa.org.
About the American Lung Association: For 100 years, the American Lung Association has been the lead organization working to prevent lung disease and promote lung health. Lung disease death rates continue to increase while other leading causes of death have declined.
The American Lung Association funds vital research on the causes of and treatments for lung disease. With the generous support of the public, the American Lung Association is “Improving life, one breath at a time.”
For more information about the American Lung Association or to support the work it does, call 1-800-LUNG-USA ( 1-800-586-4872 ) or log on to http://www.lungusa.org.
If you have questions regarding information in this press release contact the company listed below. I-Newswire.com is a press release service and not the author of this press release. The information that is on or available through this site is for informational purposes only and speaks only as of the particular date or dates of that information. As some companies / PR Agencies submit their press releases once per week/month or quarter, make sure check the official company website for accurate release dates as our site displays the I-Newswire.com distribution date only. We do not guarantee the accuracy or completeness of information on or available through this site, and we are not responsible for inaccuracies or omissions in that information or for actions taken in reliance on that information.
Immerse yourself in mystery and magic with two exciting new casual games from Focus Multimedia and Big Fish Games Studios, one of the world’s leading casual game developers. Hidden Expedition Titanic and Azada join Focus’ popular Revival range of super-budget price games and are available in a store near you.
Edraw Max enables students, teachers and business professionals to reliably create and publish kinds of diagrams to represent any ideas. With large pre-drawn libraries and more than 4600 vector symbols, drawing couldn't be easier!
New range of cards launched to make you the cover star.Hallmark Cards in partnership with OK Magazine has launched an exclusive and exciting new range of greeting cards that gives people the chance to give family and friends the A-List treatment.
Many people choose not to pursue an accident claim. The reasons range from knowing the insurance company will settle; to they don't want the legal hassles and expense.
Many individuals and businesses have always purchased their personal computers from a well-known provider to pre-conceived specifications. Increasingly...
The effectiveness of SEO and PPC Services are directly related to the quality and quantity of the performance data that they have to work with. If you are seeking assistance in achieving a higher ranking on search engine results, then we suggest you visit RankYourWebsites.com, specialist in this area. If you have found your attempts at optimization to prove fruitless, the representatives at RankYourWebsites.com will have a solution to increase your traffic.
http://www.vineyardsforsalein.com/ - online island vineyard for sale, vineyard for sale paso, texas vineyard for sale, washington vineyard for sale, tuscany vineyard for sale, vineyard for sale santa, vineyard for sale California
Mark Flanagan, Managing Director of Manchester health and safety, food safety and fire safety consultancy, Shieldyourself, discussed the Scores on the Doors scheme when he made a guest appearance on the BBC’s 5 Live Radio Show recently.
