Seminar at AAJ: Secret Advertising Weapons of Per Inquiry TV Case Acquisition for Mass Tort Plaintiff Bar
Last Second Media Inc. will feature a private seminar at 3pm on Sunday July 26, entitled “Using DRTV for Mass Tort Case Acquisition” at the 2009 convention for The American Association for Justice.
(I-Newswire) - San Francisco, CA June 24, 2009 -- Last Second Media Inc. will feature a private seminar on direct response TV marketing at 3pm on Sunday July 26, entitled “Using DRTV for Mass Tort Case Acquisition” at the 2009 convention for The American Association for Justice.
The seminar for plaintiff bar members at the AAJ will show how Last Second Media ( LSM ) can deliver new case inquiries from direct response marketing. In this proven business model, law firms pay little to nothing for the tv advertising unless they acquire a valid lead.
The private seminar will be lead by Frank Pournelle and is subtitled: “The Secret Advertising Weapons of Per Inquiry Case Acquisition”. The seminar will take place at the Warwick Hotel located at 490 Geary Street, San Francisco 94102. Mr. Pournelle has deployed national television advertising to acquire thousands of personal injury cases for law firms including the Law Offices of James Sokolove, Law Offices of Robert Goldwater, Jim Adler, Philips and Associates, as well as Parilman and Associates.
The plaintiff lawyer marketing program rapidly acquires tort liability cases product liability, medical malpractice and wrongful death cases involving pharmaceuticals, consumer products and insurance. The trial lawyer marketing program can power personal injury law practices or co-counsel lawyer advertising at a fraction of the cost using traditional television advertising.
Last Second Media founder and President, Frank Pournelle has honed his process and system of using direct response media since 2001 to help attorneys secure thousands of new cases. His experience in medical tort liability case acquisition includes Duragesic Pain Patch, Digitek, Chantix, Asbestosis, Mesothelioma and Silicosis; Vioxx / Celebrex / Bextra; Fen Phen / PPH; Zyprexa / Seroquel ; ACE Inhibitors; Baycol / Rhabdomyolysis; and Paxil / Zoloft. Medical malpractice and product liability experience includes ATV rollover, contact lens solution, defribulator and hernia patch cases.
Pournelle says “Our specialized direct marketing firm has delivered thousands of new tort liability cases for legal firms. With one call we can create commercial scripts with both emotional appeal and self-selecting criteria; shoot sharp TV and web video spots; develop an excellent call center screening process; enlist hundreds of broadcasters nationally; deploy hundreds of memorable toll-free numbers for tracking; and access potential cases months ahead of the competition. We practice the Science of Law Firm Marketing to start generating new leads today for a client.”
Last Second Media uniquely implements a yield analysis program called Broadcast ROI, helping to provide case volume estimates. The LSM econometrics department is also the first to develop the Depleting Inventory Model for maximizing lead volume at a lower cost while providing an early advantage on still-developing product recalls, toxic torts and product liability incidents.
Press Contact: Frank Pournelle President Last Second Media Inc. 827 Kenny Way Las Vegas NV 89107 702-641-6200 frank@lastsecondmedia.com http://www.lastsecondmedia.tv
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