Lancaster PA Company Introduces Text Message Marketing
Revolutionary New Service Rewards Loyal Customers and Boosts Sales
(I-Newswire) - Businesses are constantly looking for methods to increase their revenue, especially during slow business periods. Lancaster’s 505Marketing has launched a new subscription-based text messaging marketing platform that works with marketing channels such as print, web, and radio to make them more effective.
Statistics have shown that text messaging is now a primary form of communication and is quickly replacing e-mail. The convenience and immediacy of texting can only benefit those who are working to promote their business in new and innovative ways.
With 505Marketing, business owners can use existing print media, radio, register receipts, table tents and in-store signage to prompt customers to text a “keyword” that is exclusive to their business to 505Marketing’s number “41513.” Once the text message is sent, the customer instantly receives a reply on his or her cell phone. The reply includes a marketing tool from the business, such as a coupon or special offer determined by the business owner. The customer then has the opportunity to use the offer by showing the text to the sponsoring business. This business technique is referred to as “Pull Marketing.”
505Marketing establishes a text client list for each business, by helping to store the customer’s phone numbers for future use. “Push Marketing” occurs once multiple cell phone numbers are acquired. Through the use of a PC, businesses send out bulk text messages to their client lists. These messages are used to alert customers of upcoming events or to provide their subscribers with a coupon that would be valid on historically slower sales days.
www.505marketing.biz was founded in May 2005 and specializes in marketing for the hospitality industry. The company specializes in Web Design, Text Message Marketing, Social/Business Networking, Voice-Over Services, and Disc Jockey entertainment.
If you’d like more information about this topic or to schedule an interview with Co-Founders Pete Ruggieri & Dan Ranck call Pete Ruggieri at 717-666-8165 or email Pete at pete@505marketing.biz
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