CertaPro Painters Debuts National Advertising Campaign
Delivering Certainty One Home at a Time - CertaPro Painters Debuts National Advertising Campaign - New Programs Help Define Residential Painting Services Category Leader
(I-Newswire) - CertaPro Painters, North America’s largest residential painting company, today announced a new advertising campaign launching next month. The campaign will drive CertaPro Painters’ promise and ability to deliver certainty – from the moment a customer dials the toll free number to completing a job on time and leaving a paint site spotless – to the forefront of home owners minds via the nation’s top shelter publications.
Leading the $100 billion painting industry in sales throughout North America, CertaPro Painters is launching a multi-pronged marketing campaign to capitalize on its position as the only nationally branded, year-round residential and commercial painting company. Beginning in April and continuing throughout the year, CertaPro Painters’ print advertisements will appear in many of the top national shelter magazines, including Elle, Décor, O at Home, and Metropolitan Home, as well as top Canadian publications such as Canadian House & Home and commercial property management publications.
“Our longevity and growth in the marketplace is a testament to both our promise and ability to deliver a positive customer experience based on certainty. Beginning and finishing a job on time, respecting and honoring a customer’s home as we would our own, leaving a job site spotless – from start to finish, all customer expectations are not only met but exceeded,” says Charlie Chase, President of CertaPro Painters. “With new home building and renovation spending sky rocketing across North America, it’s the right time for us to leverage our leadership position as the only painting company that can make and keep this exclusive promise of certainty.”
The new “Certainty Campaign” was created by California-based brand marketing firm, Growers and Nomads, and features inspired high-end homes drenched in color. Miller Radcliffe Marketing planned and executed the national media buy.
In addition to the national print buy, last year CertaPro Painters successfully implemented marketing plans in four test markets including select cities in Florida, Ohio, Indiana and Arizona. Newspaper inserts, display ads and direct mail pieces all worked to reinforce CertaPro Painters’ national message and resulted in a double-digit increase in average sales. In 2004, CertaPro Painters plans to continue an integrated approach to marketing on a national level and in local markets with support of its franchise operators.
About CertaPro Painters: CertaPro Painters, the largest North American residential painting company, was founded in 1991. Specializing in servicing both high-end residential and commercial customers, its success is based on exceeding customer expectations by delivering certainty at every juncture of a painting job from start to finish. CertaPro Painters now operates across North America and Puerto Rico and internationally in France, Mexico, Portugal, Venezuela, Panama, Costa Rica, and Guatemala.
For further information, contact 1-800-462-3782 or visit www.certapro.com.
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