Powwownow launches a Guerrilla Print Campaign

(I-Newswire) November 13, 2009 - Europe’s leading free conference call (http://www.powwownow.co.uk/Free-conference-call ) provider, Powwownow is taking on the big boys by launching a press campaign hitting back at claims by the aviation industry that meetings are better Face to Face.

The campaign created by Base One B2B marketing agency, mimics the recent FlyBe ‘Business is better face to face’ campaign. Powwownow have created a ‘vandalised’ version of the advert to run in the national press. The campaign will outline the weaknesses of the claims that business owners will lose out on prospective business opportunities purely by doing business via a conference call (http://www.powwownow.co.uk/ ) rather than seeing potential clients in person.

The telephone conference brand will roll out the activity across London this week to promote their free conference calling (http://www.powwownow.co.uk/Conference-calling ) service which is a great way for businesses to save money and the environment to avoid meeting face to face.

In August 2009 Powwownow published figures outlining the substantial savings their free conference call service made. Within their first 5 years of trading, the company helped 101,597 SMEs save in overall £21 million in conference calling costs alone by using their free service instead.

Andy Pearce, CEO of Powwownow said, “As as one of the little guys we wanted to create a tongue in cheek response to the aviation industries insistence that we all fly to meetings. In my mind conference calls allow you to reach the same decision at faction of the cost and SMEs should not be bullied into taking loads of unnecessary flights’.

Campaign creative is available on request.

About Powwownow:
Powwownow was founded in 2004, offering customers low-cost conference calling facilities with the ethos of no booking, no billing, no fuss (the customer does not need to book a conference room and never receives a bill from Powwownow, just the cost of an 0844 national rate call added to their bill). Turnover for 2009 is expected to reach £7m. The company operates in 14 countries including the US and major European markets. Powwownow employs 32 people and is based in Richmond, London.

Company Contact Information
Powwownow
Louise Rowlands
36 Paradise Road
Richmond
TW
Phone : 02079901165