Potential.com Partners With IFC To Offer Free Online Training To SMEs

Potential.com, a leading business consultancy, today entered into a partnership with IFC, a member of the World Bank Group, to enhance the learning experience and extend the reach of its SME capacity building programs.

Potential.com, a leading business consultancy, today entered into a partnership with IFC, a member of the World Bank Group, to enhance the learning experience and extend the reach of its SME capacity building programs. The initiative is part of a larger program building the capacity of SMEs to become more competitive in international markets.

As a result of the partnership, more SMEs around the globe will be able to make use of Potential.com's free online live and recorded webinars on key business management topics by accessing those on IFC's SME Toolkit website (www.smetoolkit.org), in complement to the already large body of educational resources available on SME Toolkit. SMEs will also be able to network with their peers throughout the Middle East and North Africa region, through the online and onsite workshops, as well as through the tools put at their disposal by Potential for this end. The content will be available in English, Arabic, and French.

IFC's SME Toolkit website already offers entrepreneurs free, online, and around-the-clock access to expert information, interactive tools and educational resources to help them implement sound business management practices, access finance, and enter new markets. Its various local websites worldwide receive a combined 5 million unique visitors annually. In many places it is the largest online business support resource in the local language. Shadi Banna, Managing Partner, Potential, said: "Potential.com can complement IFC's wide-reaching SME Toolkit platform with our next generation interactive webinar and video content. We are confident our partnership will provide dynamic learning opportunities for SMEs and result in their improved performance."

Leanne Viviers, SME Toolkit Global Manager, IFC, said: "SMEs around the globe need quick, easy, and accessible learning opportunities. Technology is the key to meeting these needs. We are partnering with world-class content providers like Potential to better leverage technology in order to facilitate learning at an even greater scale."

For more information on Potential, please visit www.potential.com

About Potential:
Potential.com has pioneered the innovative Next Generation Performance framework for DEVELOPING STARS, whether Individual Entrepreneurs, Large Organizations or employees within SMEs. Founded in 2005 with headquarters in Dubai and team locations across the Middle East region, Potential.com is supporting thousands of individuals and hundreds of companies to kick-start their businesses, improve their performance, boost sales, improve customer service performance, innovate, expand and develop their Next Generation Leaders.

The company's portfolio consists of consulting, coaching and training capabilities, deployed across products such as the flagship Potential.com Entrepreneur program for Individual Entrepreneurs as well as bespoke development programs for SMEs and Large Organizations. Potential.com follows a special and unique methodology of work with its customers. It uses a customized sequential program to evaluate the situation of the client's business, discover areas that need improvement, undertake training and onsite coaching and then re-evaluate results.

During the past 5 years, Potential.com helped dozens of entrepreneurs to startup their companies and supported hundreds of SMEs to expand their business. Moreover, Potential.com has provided tailored performance improving programs to over 50 leading corporations including Abu Dhabi Chamber of Commerce, Doha Bank, Dell, Du, Belkin, HP, and Saudi Telecom.

About IFC:
IFC, a member of the World Bank Group, is the largest global development institution focused exclusively on the private sector. We help developing countries achieve sustainable growth by financing investment, providing advisory services to businesses and governments, and mobilizing capital in the international financial markets. In fiscal 2011, amid economic uncertainty across the globe, we helped our clients create jobs, strengthen environmental performance, and contribute to their local communities-all while driving our investments to an all-time high of nearly $19 billion. For more information, visit www.ifc.org.

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