Pod1 web design furnishes Romo fabrics with a luxury new web presence

(I-Newswire) November 6, 2009 - The company, which designs and markets exclusive furnishing and upholstery fabrics, wallcoverings and trimmings, was seeking a facelift for it’s online presence to deliver great visual impact, great navigation and an experience that lives up to the Romo brand values. The redevelopment of the website formed part of the company’s overall marketing plan for Romo alongside launching their new brands online.

The site was built using the Magento open source platform, more usually used for ecommerce solutions, but in this case adapted for a non-transactional website. This included a number of bespoke modules, such as the Search and Multi-Favourites.

With Search you can look for a specific Romo product by entering the collection name, design name or product code. Alternatively, you can search the entire Romo fabrics collection by usage, colour, design style or fabric type, and you can select more than one option in each category allowing your search to be as specific as you need it to be.

The Multi-Favourites functionality allows the user to have several folders with the option to add notes to any products saved in the favourites folders and then email the link to a friend. This could prove a useful feature for interior decorators and clients alike.

“We’re keen to promote the Romo brand online, thereby improving brand perception and increasing audience interest,” said Felicity Mould, director of creative marketing at Romo. “Pod1 has an excellent track record designing websites for luxury fashion brands. Their skills and our vision were a natural fit.”

Deborah Richmond, account director at Pod1 Web Design Company in London, said: “We are really happy to be working with Romo, this is a brand that is unique in its market place and has a high quality and aspirational brand image that we wanted to reflect through the new website. They are also looking to maximise the reach of their sales so it’s important the site acts as a global product shop window to consumers and trade customers, presenting products in appropriate detail and in a way that makes them attractive and desirable.”

For more information
http://www.romo.com/
http://www.romo.com/collections/wall-coverings.html
http://www.romo.com/collections/trimmings.html
http://www.romo.com/collections.html
http://www.pod1.com/

Company Contact Information
Romo Fabrics
Pod1buzz