Playworld Middle East To Underline Toy Safety

Soft toys remain a firm favourite amongst today’s children, despite the influx of more hi-tech gadgets and games to capture their imagination.

Dubai (I-Newswire) February 2, 2013 - Soft toys remain a firm favourite amongst today’s children, despite the influx of more hi-tech gadgets and games to capture their imagination. Furthermore, an increased emphasis on toy safety and the recent implementation of more stringent guidelines, is helping to shape the regional toy industry. These will be amongst some of the key topics in focus at Playworld Middle East, taking place in Dubai in March.

The market value for the plush toys segment was estimated to reach US$332 mn in 2011 according to research by Euromonitor International. It is not surprising that it remains a very significant segment in the world of toys and games, though their shape, nature and looks may have changed dramatically over the years. Stuffed toys in the shape of the popular cartoon characters of the day, the never-to-be-discounted teddy bear and even strange looking dolls and animals are all par for the course for toy manufacturers today.



Playworld Middle East’s product profile includes Toys and Games; Baby, Infant and Pre-school products; Bicycles and Sports Equipment; Models and Electronics; and Dolls and Children’s Lifestyle products.
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