PlanPlus President Wins Prestigious Award

Las Vegas, Nevada (I-Newswire) October 26, 2011 - The AFS is an organization primarily composed of academicians and those with an academic interest whose mission is to encourage basic and applied research in the area of personal financial planning and financial services; the development of the curricula in the financial services field at the university level; and encourage interaction between financial services professionals and academicians.

"It is very gratifying to receive this recognition from the AFS" said Shawn Brayman. "I am a passionate believer in the role of objective research in raising the bar of professionalism for financial planners worldwide. Organizations like the AFS and the FPSC Foundation in Canada play a critical role in this effort."

This year’s AFS meeting included 75 presentations covering all areas of financial planning by professors and others from as far away as New Zealand. Brayman's paper focused on a topic of central concern in the evolution of approaches to suitability assessment of investment portfolios – the issue of risk capacity.

"Researchers and recently regulators have become aware of the need to differentiate between sub-factors in accessing a client’s risk profile such as risk tolerance, time horizon and other portfolio objectives", said Brayman. "Risk tolerance is a psychological trait and can be measured with psychometric tests. The challenge now is that we bandy about words like risk capacity the same as we used to talk about risk tolerance without understanding it. What I have tried to address in this paper is an objective definition and measure of risk capacity that allows us to go beyond simple measure like a pass-fail score from Monte Carlo simulations to an overall measure of the downside impact on a client and how it can be mitigated by, not only portfolio decisions, but goal based considerations."

About PlanPlus Inc.:
About PlanPlus Inc.
PlanPlus Inc. is a privately owned corporation with its Head Office located northeast of Toronto, Canada. For the past 20 years, PlanPlus Inc. has developed software tools and training for use by financial institutions, professional advisors and the consuming public to perform "personal financial and investment planning". PlanPlus has become a world-recognized firm with its groundbreaking software PlanPlus Planit and industry-leading training and service offerings. PlanPlus currently has users in over a dozen countries and several languages including English, French, Spanish, Chinese, Hungarian, Russian, Dutch, Portuguese and more.

Company Contact Information
PlanPlus Inc.
Elaine
55 Mary Street, Unit 55, Lindsay, Ontario
K9V 5Z6
Phone : 705-324-8001