Petite Bijoux proudly announces its new brand name 'AXESOIR'

(I-Newswire) July 3, 2010 - Melbourne- “The Director of the luxury hair accessories brand formerly known as Petite Bijoux, stated, “We are proud to introduce our new brand name ‘AXESOIR’ and brand image. Our new brand name and image signifies the growth of our business from its inception as a hair accessories brand to now include an expansion across the fashion accessories domain.”

Whilst they started as a hair accessories business named ‘Petite Bijoux’ they have now grown into a business with an interest and focus across the fashion accessories domain, and now offer fashion accessories like fashion jewellery such as fashion necklaces, fashion bracelets and cuffs, fashion earrings, fashion handbags, bridal hair accessories and bridal jewellery that will complement their extensive luxury hair accessories range which includes headbands, hair barrettes, flower headbands, leather headbands, feather headbands, silk hair flowers and headpieces.

AXESOIR specialize in providing a stunning range of uniquely handcrafted fashion accessories made from the finest materials and adorned with stunning crystals, semi-precious gemstones and hand embroidered three-dimensional embellishments. Their upcoming new bridal range made from luscious silks, creamy satins and soft Italian tulle and leather will be simply irresistible.

At AXESOIR they believe that fashion accessories give you way of adding your own special style and uniqueness to an outfit that defines your individual look. They believe fashion accessories show that you care. They show that you care about yourself, they show that you care about the event you are attending, about how others perceive you and how you want to influence that perception. They show that you took extra care to look your best and most stylish. Even though you may have been in a hurry with no time to dress up, you took care to wear a few key pieces of jewellery, grab a trendy handbag, and put on stylish shoes.

About AXESOIR:
The designers at AXESOIR are driven by a passion to offer fashion accessories that go beyond superficial fashion fads and cheap mass production. As such, they strive to ensure you will not find anything in their range that you will ever want to throw out. They simply dislike today's 'throw-away' consumer culture and can't see the reason, why products those are both high quality and affordable can't continue to be offered to consumers. They state that they strive very hard to offer the best quality at the most competitive prices possible and they ensure this by having a policy of continually reviewing their prices in response to market changes.

Company Contact Information
AXESOIR
Konstantinos Gelis
PO Box 1541, Preston South
3072
Phone : 1300 664 940