Pedal Chic Receives 2012 BRAINy Award at Interbike Conference

Pedal Chic is the recipient of 2012 BRAINy award for “Best Women’s Bicycle Retailer” in the Nation.

Greenville, SC (I-Newswire) September 20, 2012 - Pedal Chic and its founder, Robin Bylenga, received a prestigious honor last night at the annual Interbike Conference. Pedal Chic received the BRAINy award for being The “Best Bike Shop for Women” in the nation.

The BRAINy awards, sponsored by Bicycle Retailer and Industry News, recognized Bylenga’s efforts and achievements in creating a vibrant and nurturing business that supports and inspires women to enjoy the benefits of cycling and fitness.

“Winning a 2012 BRAINy award is an honor and an inspiration for Pedal Chic," said Robin Bylenga, founder of Pedal Chic. "The market for women’s cycling holds unlimited potential. It was a niche we were passionate about, that we studied carefully, and that we were determined to fill. What started as a dream to inspire women to get active and rediscover the joy of fitness through cycling has grown into a movement. We’re proud to be on the forefront of empowering women by combining fitness and fashion along with re-discovering the unique freedom of riding a bike.”

Pedal Chic is fully staffed by women, including the service engineer/mechanic, Robin Rousselle, known as “R2”. Pedal Chic is well known for their helpful cycling advice and tips, all shared with their fans and followers on the Pedal Chic Youtube channel.

While Pedal Chic is the first women-specific cycling shop and boutique in the nation, Robin Bylenga enjoys outfitting the entire family on two wheels, and carries a full line of bicycles, helmets and cycling accessories geared toward children and men.

About Pedal Chic: Pedal Chic Boutique caters to women who are empowered through healthy movement. Pedal Chic is the only women-specific bike shop and athletic boutique in the Southeast and the first in the country, offering an unparalleled selection for the female athlete, cyclist, urban commuter, and yogi, as well as lifestyle/comfort wear in an upscale, boutique environment. The shop is a full-service bicycle/athletic boutique. We are the proud dealer of Bianchi, Jamis, Nirve, and Linus Bicycles. The store is located in the West End of Greenville, South Carolina at 651B South Main Street. The online shop is open 24/7. Robin welcomes your phone calls and emails; you can contact Pedal Chic at robin@pedalchic.com; and 864-242-2442.

About Interbike 2012: Interbike is the premier cycling trade event in North America with more than 750 companies representing more than 1,200 brands in attendance. The 2012 Interbike Conference is being held in Las Vegas, NV from September 19-September 21, 2012.