PCN Telephone Answering Service Now Using Facebook To Communicate With Customers

Professional Communications Network, the Riverside, CA based telephone answering service has decided to go social. In the midst of all of the hoopla around Facebook, PCN has decided to take the plunge and communicate to customers through facebook.

Riverside, CA (I-Newswire) October 31, 2012 - While many people use Facebook to catch up with old friends, play games, or generally waste time, many small businesses (including PCN, the Riverside, CA based answering service) are turning to Facebook to better connect to their customers. While this has long been the case for many business to consumer companies, such as restaurants and retail stores, business to business companies have been slow to come on board. But with the amazing reach that the platform offers, even business to business companies, like PCN, are starting to see results from their Facebook page.

PCN has dabbled with Facebook for a few months now, knowing that it is a powerful medium but not knowing how exactly to harness it. Even without any effort, they saw their “Likes” growing and were steadily getting messages on their wall. It was at that point that they decided to hire a social media company to handle their Facebook page in order to take it to the next level. Jeff White, Vice President at PCN, met with the social media company and decided that it was time to take the plunge. “We have seen other companies use Facebook and Twitter very effectively, but we had not seen the same kind of results doing it ourselves. We decided that it was time to hire an expert and start building our brand on Facebook.”

The first meeting with the social media company led to a second meeting, where they started to hatch a content plan. This plan is something that never occurs to most small businesses, but it is how a business can change from “dabbling in Facebook” to running successful social media campaign. White added, “We knew that Facebook was a way to reach customers, but we did not know how to do it. We tried it on our own and saw some results, but we wanted more. We decided that it was time to hire an expert and start taking this seriously.”

Starting October 22, 2012, PCN will have a professionally managed Facebook page. They are looking forward to watching their “Likes” grow, but more importantly, they are looking forward to being able to better interact with their customers. That is what Facebook offers – the ability to interact with a business quickly and easily. And PCN is looking forward to being better able to serve their customers through the social media world.

Think business to business companies cannot use Facebook effectively? Drop by PCN’s Facebook page, hit the like button, and stay tuned to watch the page grow and develop!