Pay Per Click Club (P2C2) is Search Ad Marketing's approach for business owners who want to utilize the power of Internet advertising through PPC campaigns. The club's main focus is Google AdWords & Facebook programs.
Pay Per Click Club will hold its monthly meeting on November 6, 2012 at 6:00-9:00pm with a lecture on how to attract new business using Google Display Ads. Google-qualified Professionals will be present to help attendees setup their first ad.
The event is part of the club's monthly "ThinkTank" meetings and is happening at Eastern Michigan Univeristy in Livonia, located at 38777 Six Mile Road, Suite 410/411. Participants will learn how to setup a Google Display Ad- which is the term used for the ads that show up at the side panel of major websites where content is related to your business.
Meaghan McCann, the speaker for the evening and owner of Search Ad Marketing/ founder of P2C2- suggests attendees to bring in their laptops.
According to her, there's been a continued rise of unqualified practitioners, time and money spent on display advertising that don't work. "This is because most small businesses are either afraid of pay per click and think they don't have smarts nor the time to really learn how it works" she mentions. It is her passion to help small business owners succeed in digital marketing.
Google Display Ads are Google's way to let advertisers & businesses advertise on websites using text ads, image ads or rich media and video ads. According to the Wall Street Journal (WSJ), "Google is expected to surpass Facebook in Display Ad- Sales".
P2C2 invites entrepreneurs, business owners & professionals who wanted to effectively use Internet advertising for their business to join the group and improve ROI on online advertising.