Paws N Claws® Eyewear Partners with the ASPCA®

The exclusive eyewear line will donate 3- 5% of the purchase price to the ASPCA®. Paws N Claws® prescription eyewear and sunglasses are now available at hundreds of retailers across the U.S. and readers and accessories will be available this fall.

Pittsburgh, PA (I-Newswire) October 8, 2012 - Just one year after its introduction, Paws N Claws® Eyewear has entered into a new partnership with the ASPCA® (The American Society for the Prevention of Cruelty to Animals®) to produce a line of products, including eyeglass frames, lenses, sunglasses, readers, magnifiers and accessories, that will benefit the animal welfare organization.

Paws N Claws® Eyewear was started when Sam Shapiro, founder of Eye Deals Eyewear, Inc., the brand's parent company, decided to combine his years of expertise in the eyewear industry with his love for animals. Now, for every sale of Paws N Claws® Eyewear until February 2015, three to five percent of the purchase price will be donated to the ASPCA®, with a minimum donation of $30,000.

"We are looking forward to breaking into the eyewear market with Paws N Claws® Eyewear as our exclusive partner," says Elysia Howard, vice president of Marketing and Licensing for the ASPCA®. "The unique business model of Paws N Claws® allows customers to support the ASPCA's lifesaving work by purchasing a fashionable and quality product."

All of the Paws N Claws® Eyewear designs include embellished paw prints, bones, or animal prints so customers can subtly show their support for animal welfare. Paws N Claws® Eyewear has also enlisted international distributor California Accessories to produce products featuring the Paws N Claws® design. They will be distributing Paws N Claws® Readers and Accessories at major national retail chains across the country beginning this fall.

Paws N Claws® Eyewear and sunglasses are now available at hundreds of retailers across the U.S. and distribution is continually expanding at the demand of its customers. "The brand is magical and it opens up so many doors for us to work with retailers, distributors, and supporters because they want to be involved in helping the cause," said Sam Shapiro, president of Eye Deals Eyewear.

Last year, Paws N Claws® Eyewear donated several thousand dollars to the ASPCA® and, with its recent growth, hopes to be able to increase that significantly over the coming years. "We want to support a cause that's close to our hearts and make it easy for pet lovers everywhere to join in the fight to prevent cruelty to animals," said Shapiro.

About the ASPCA®
Founded in 1866, the ASPCA® (The American Society for the Prevention of Cruelty to Animals®) is the first animal welfare organization in North America and serves as the nation's leading voice for animals. More than two million supporters strong, the ASPCA's mission is to provide effective means for the prevention of cruelty to animals throughout the United States. As a 501(c)(3) not-for-profit corporation, the ASPCA is a national leader in the areas of anti-cruelty, community outreach and animal health services. For more information, please visit, and be sure to follow the ASPCA on Facebook, Twitter, and Pinterest.

About Paws N Claws® Eyewear
The brand was created in 2011 by Samuel Shapiro in an effort to raise awareness and funds for animal welfare and is growing rapidly. Paws N Claws® Eyewear is marketed by Eye Deals Eyewear, which has been providing new product development, design, consulting, licensing, branding, patents, and marketing and distribution services for the optical market for 29 years. With an established reputation of integrity, creativity, and the highest standards of quality and customer service in the eyewear industry, Eye Deals Eyewear has successfully developed, launched and marketed many national brands including the Georgetown Collection, Chippendale Collection, and Sydney Love Eyewear. More information can be found at or follow us on Facebook and Twitter.

Contact: Sam Shapiro


About Tracy Fedkoe Writing/Consulting

Tracy Fedkoe is a freelance writer and editorial consultant with over 15 years experience. She write   More..s compelling copy for press releases, advertisements, brochures, websites, and business plans as well as news and feature articles for magazines and newspapers.Less..

Contact Information

Tracy Fedkoe Writing/Consulting
Tracy Fedkoe
3610 Ashland Drive
Bethel Park, PA
Phone : 412-833-7075

Published in:

Business > Retail

Published On:

October 8, 2012

Print Release:

Print Release

If you have questions regarding information in this press release contact the company listed above. is a press release service and not the author of this press release.The information that is on or available through this site is for informational purposes only and speaks only as of the particular date or dates of that information. As some companies and PR Agencies submit their press releases once per week,month or quarter, make sure to check the official company website for accurate release dates as our site displays the press release distribution date only.We do not guarantee the accuracy or completeness of information on or available through this site, and we are not responsible for or omissions in that information or for actions taken in reliance on that information.

Related Releases

EMS Internet Reviews: A Look at the New After Effects CC
Graphic artists and photo editors now have a new thing in the market that can improve their job a notch better and easier with its advanced features. The new Adobe After Effects CC has hit the market, with a range of great and better features and too

World Bioinformatics Market Will Grow at a CAGR of Over 23.0% from 2014 to 2020 has announced the addition of "Global Bioinformatics Market Analysis And Segment Forecasts To 2020" Market Research report to their Database.

L'Oral SA to Revolutionise Digital Beauty Experiences Globally with Sitecores Experience Platform
April 16, 2014 - Sitecore, the global leader in customer experience management software, announced today that Sitecore's experience platform has been selected by The L'Orйal Group to enable their marketers to deliver personalised customer experiences

Properties in Delhi and NCR - Living Full of Delight and Contentment
properties in Delhi and NCR - Delhi is considered to be most favored destinations for real estate investment. It is best location to live, play and work. It homes numerous of property dealers.

The Dark Horse at the South African Service Awards Is Purple
At the recent South African Service Awards, the purple-brand First Car Rental scooped the illustrious 'Most Consistent Performer over the Past Three Years' Award defeating all of South Africa's big industry and retail contenders.