Orient Bell Limited Signs A Licensing Agreement For Disney Branded Tiles In India

Online, December 3, 2013 (Newswire.com) - Fans will have the opportunity to decorate using images from Disney and Marvel shown in vibrant colors and fun styles. The specially designed range features popular Disney Characters such as Mickey & Friends, Disney Princesses including Snow White, Cinderella and Little Mermaid, Tinker Bell, Aladdin and many more. The range also encompasses the most popular Marvel Super Heroes such as Spider-Man, Iron Man, The Avengers and others.

"It is exciting to be working with Disney to create a range of products that makes people feel bright and happy", says Mr. Madhur Daga, JMD, Orient Bell Ltd.

Speaking on this occasion Mr. Vijay Shankar Sharma, Chief Executive Officer said, "The association is a part of company's efforts to provide the latest to our customers just like our existing digital products range and the exclusive patent pending products. Today, there is lot of demand in the market for differentiated products and this has encouraged us to offer a range that will not only excite our customers, but also the end consumers."

"We are thrilled to launch a Disney & Marvel character branded tiles collection through this licensing deal with Orient Bell ltd. and to provide consumers the opportunity bring Disney Magic into their homes ," said Roshini Bakshi, managing director, Licensing & Retail, Disney UTV. "Disney home products span across total home solutions including furniture, bedding, rugs, tableware, kitchenware, fans, paints and bath accessories. As we continue to expand our offerings for kids and families in India, we hope to bring exciting new products that would take the Disney experience to the next level", she added

This new line of collection will be available with all Orient and Bell Tile boutiques and dealers across India soon.

Notes to Editor:
About Orient Bell Limited:
Orient Bell Limited was formed by the coming together of Orient and Bell Brands. The company has three modern and integrated plants spread across three different parts of India - North (Sikandarabad), South (Hoskote - Bangalore) and West (Dora - Vadodra) and the largest deployment of digital printing technology in the country. Orient and Bell brands offer unique designs from international & local design studios as well as service from the largest network of over 40 warehouses spread across the country & are fast becoming the brands of choice. Orient and Bell Tiles are available across thousands of retailers spread all across the country. The company is the first in the industry to provide an integrated customer service and a free branded tile education service called TilesTalk on its toll free numbers, on web and through mobile application.

About Disney Consumer Products:
Disney is the largest retail character licensor in the world with US$37 billion in character merchandising retail sales globally in 2012. Disney's Consumer business include: Toys; Fashion & Home; Food, Health & Beauty (FHB); Consumer Electronics; Stationery; Publishing and Retail Sales and Marketing the Consumer business plays a critical role in providing Indian consumers a chance to bring a piece of the Disney magic home through a wide range of creative and locally-appealing merchandise.

Today, Disney products are available across over 100,000 retail touch points in India. Disney Consumer Products (India) continues to focus on broadening its distribution by expanding product reach beyond large cities through existing licensees and retail relationships. Working with over 140 licensees across categories, Disney's retail presence, such as the unique "store-in-store" concepts in prominent retail outlets such as Lifestyle and Hamleys in Mumbai, Sapphire in Bangalore, Landmark Stores, deliver a broad range of products and continue to reach more and more consumers across the country.

In an endeavor to provide consumers with the best choice, the greatest convenience and flexibility, Disney and Net Distribution Services launched www.shopatdisney.in, extending Disney's reach beyond large cities and making Disney merchandise collection available online and just a few clicks away. Disney Consumer Products has also leveraged the growing e-commerce market in India, by making Disney branded products available across all the key online portals such as Flipkart, Snapdeal, First Cry etc.

About Marvel Entertainment:
Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world's most prominent character-based entertainment companies, built on a proven library of over 8,000 characters featured in a variety of media over seventy years. Marvel utilizes its character franchises in entertainment, licensing and publishing. For more information, visit www.marvel.com. Super Hero(es) is a co-owned registered trademark.

For more details, please contact:-
Megha Kumar
Orient Bell Limited
Phone: +91 1147119100
Fax: +91 1128521273
Visit: http://www.OrientBell.com

Namita Jadhav
Corporate Communications
Disney UTV
Phone: +91 22 66516628