Oracle Leads SAP and Siebel in CRM User Survey

(I-Newswire) June 29, 2005 - "This year's CRMGuru Summit Award recipients are setting a great example by practicing the principles of effective CRM," said Bob Thompson, CEO of CustomerThink Corp. and founder of CRMGuru. "Successful relationships involve more than just software features and functions."

"We are honored to be a recipient of these awards ahead of both SAP and Siebel," said Robb Eklund, vice president CRM marketing at Oracle. "These awards are a testament to the success of our information-driven approach to CRM and our continuing commitment to Oracle's CRM solutions."

Oracle Applications, including the Oracle E-Business Suite, PeopleSoft Enterprise, JD Edwards Enterprise One and JD Edwards World, enable information-driven business processes that connect and automate an organization. Developed to deliver business insight, adaptive industry processes and a superior ownership experience, Oracle Applications enable efficient management of all core business functions, such as customer interactions, financial management, human resources and supply chain management.

Highest CRQI ranking
Vendors were categorized based on the predominant profile of the size (small, medium or large) and application usage (marketing sales or service) of their customers. One special category for partner relationships was created by including only responses from consultants, integrators and resellers. The winners in each category were determined by the highest rating in the CustomerThink Relationship Quality Index (CRQI), a composite score from zero to 100. Forty percent of the CRQI score is derived from the CRM solution ratings and 60 percent is calculated from questions about customer satisfaction; loyalty; and project success and return on investment.

Solution ratings included seven factors weighted by their loyalty impact: functionality; ease of use; ease of implementation; service and technical support; technology platform; total cost of ownership; and vendor resources and stability. Approximately 2,500 qualifying surveys were collected by CRMGuru.com from June 2004 to May 2005. Twenty contenders that received sufficient survey responses for statistical validity were selected for detailed analysis. Based on CRQI scores, winners were selected in large enterprise multi-function CRM; small-medium business multi-function CRM; marketing automation; sales force automation; customer service and support; contact management; and partner relationships.

About CRMGuru.com
CRMGuru.com is the world's largest industry portal for business executives to learn about the art and science of Customer Relationship Management (CRM). CRMGuru's mission is to help marketing, sales and service executives succeed with CRM through high-quality and unbiased articles, discussions and newsletters; interactions with CRMGuru panelists; insightful industry benchmark reports; and an annual CRM thought-leader event. The portal serves more than 300,000 newsletter subscribers and site visitors each month from all regions of the world, with support from a global panel of CRM experts. For more information, please visit www.crmguru.com .

About Oracle
Oracle (NASDAQ: ORCL) is the world's largest enterprise software company. For more information about Oracle, please visit our Web site at www.oracle.com


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Susie Penner
Oracle
+1.650.506.1973
susanne.penner@oracle.com

Jake Ginsky
Zeno Group
+1.415.369.8121
jake.ginsky@zenogroup.com

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