Optimized Campaigns for Specific Target Groups with TrafficCaptain’s “Genre-Oriented AdManager”

Games campaign integration has just become a whole lot easier and more efficient for website publishers: The Genre-Oriented AdManager addresses a range of different target audiences.

Hamburg (I-Newswire) February 28, 2013 - It is a self-optimizing tool provided by the Games Performance Network, TrafficCaptain (http://www.trafficcaptain.com), which brings a new level of efficiency and convenience to ad campaign implementation. TrafficCaptain’s Genre AdManager allows the publisher to select the game genre (e.g. social/casual, action, or complete games portfolio) that best reflects the specific target group. Requiring no additional effort from the publisher, the campaigns are continuously optimized for high conversion rates and maximum payout. Using the Genre AdManager is completely hassle-free, and website integration is just as easy and fast as for a standard banner ad. Established in 2012, TrafficCaptain is a young and growing company currently seeking 20 new employees for online sales and marketing.

TrafficCaptain’s games portfolio includes international titles in many different languages. Before a banner ad is delivered via the Genre AdManager, the user’s country of origin is tracked. This ensures that campaigns will provide country-specific offers displayed in the correct language. This kind of targeting enables advertisers to attract new, high-quality users and ensures the best possible conversion rate and a constant flow of revenue for publishers. For website providers this means that they will no longer have to exchange campaigns manually and can thus avoid potential losses.

“With our TrafficCaptain Genre AdManager, we are making it possible for publishers to monetize their advertising space in an optimal way. Select the games portfolio using our genre-specific AdManager, and websites and portals will receive appropriate offers that yield a higher conversion rate because they are geared to a specific audience. The continuous optimization of ongoing campaigns means that website providers save substantial amounts of time while their turnover rates rise,” as TrafficCaptain’s Network Director, Sven Hezel, points out.

TrafficCaptain continues to seek publishers to expand its performance-based advertising network, as well as additional sales staff for its Hamburg and Berlin locations. To ensure its further growth, the start-up is specifically looking for sales managers for affiliates/publishers as well as online and mobile game advertisers, and is also offering opportunities for student trainees and interns.

Detailed information for advertisers and publishers is provided at www.trafficcaptain.com.