Oprah Effect Not Dead: Hair Flairs LLC Sees 6,000% Increase in Company Sales After Oprah Show

West Melbourne, FL (I-Newswire) July 28, 2011 - Oprah Effect Not Dead: Product Mention Catapults Hair Flairs LLC to Multi-Million Dollar Revenues

Woman-Owned Hair Accessory Company Sees 6,000% Increase in Company Sales After Oprah Show Appearance

The cultural force known as “The Oprah Effect” is widely known throughout the world. It’s the way everything Oprah Winfrey has touched in her 25 legendary years as a talk show host has almost literally turned to gold. Such was the case for Hana Johnson, CEO and Founder of Hair Flairs, LLC. Johnson has seen first-hand how powerful the Oprah Effect is, as she watched her company’s sales increase over 6,000% as the result of a chance product mention on the Oprah Show in January 2011.

Trina Marr, Creative Director for Hair Flairs, was originally featured on the Oprah Show in April 2005, along with her now ex-husband, for a show titled, “You’re Not the Person I Married”. In January 2011, Marr was invited back to the Oprah Show for an episode titled, “Love, Marriage, Betrayal: Our Most Memorable Couples Return”. It was there that Marr revealed that she had divorced her husband, taken up roller derby to lose 80 pounds and was now part of a successful hair accessory company, Hair Flairs LLC.

Ever the consummate businesswoman, Marr appeared on the January 2011 episode wearing Hair Flairs Pro Tinsel. Oprah noticed the sparkling extensions and touched them, asking, “What are those? How do I get some of those?” The “Oprah Touch” sparked a national curiosity for the Hair Flairs product line, ultimately resulting in a 6,000% increase in year to date company sales and a flood of additional media attention.

On April 21, 2011, world famous hair stylist Louis Licari appeared on The Today Show, displaying the flagship Hair Flairs product – Pro Hair Tinsel -- and touting it as the hottest hair trend of 2011. Hair Tinsel made another appearance on The Today Show with Kathie Lee and Hoda on May 18th, 2011, when producer Allison Berger sported the tinsel for the show’s “Would You Wednesday” segment. Hair Flairs Feather Extensions have since been seen twice on The Today Show with Kathie Lee and Hoda.

In 2011, Hair Flairs has also had their products appear in episodes of popular television episodes such as GLEE, Gossip Girl, Dancing With the Stars and American Idol. Major media outlets such as USA TODAY, Glamour, Elle, Allure and Reuters have also come calling.

Says Johnson, “Both Trina and I have ‘rags-to-riches’ stories. We were raised by single mothers and are self-made entrepreneurs. When we finally got our ‘Oprah moment’, we knew we had created something special. Watching this company grow so quickly has been a dream come true.”

About Hair Flairs

Hair Flairs LLC was launched during the recession in 2009 by CEO Hana Johnson, a savvy and no-nonsense businesswoman raised by a single mother. Company sales have skyrocketed over 6,000% in 2011, with a mention on The Oprah Winfrey Show and a flood of celebrity and media attention. Hair Flairs has been sold to more than 34,000 hair stylists in 40 countries, including the U.S., Canada and large distribution partners in South America, the UK, and Australia. Johnson grew the company from 3 to 22 employees in less than 6 months and exhibits at more than 18 trade shows annually. Hair Flairs come in 20 sparkle colors and one glow-in the dark color and are available in salons throughout the U.S. and via the company website, www.HairFlairs.com. Trina Marr, Hair Flairs Creative Director and Canadian Manager lives in Calgary, AB, Canada, and supervises distribution throughout Canada. CEO Hana Johnson heads up all U.S. and International operations from the company’s Florida headquarters.

Contact:

Carey Powell
Fearless PR & Media
602-538-1583
carey@fearlessprcoach.com


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About Fearless PR and Media:
Carey Powell, ACC, is an in-demand PR professional specializing in helping small and solo businesses gain phenomenal media coverage. Clients of Fearless PR and Media have been featured on The Today Show, New York Times, Wall Street Journal and PBS Nightly Business Report, just to name a few. Clients have also enjoyed product placement on television shows such as GLEE, Gossip Girl, Dancing With the Stars and American Idol. For those preferring a DIY approach to PR, Fearless PR and Media offers numerous teleclasses and online products to educate business owners on handling their own PR.

Company Contact Information
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Carey Powell
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Phone : 602-538-1583