Anyone can write an online press release; but not everyone can write effective releases that produce results. If you think all it takes is being able to comply with standard release formats and being able to write correct English then you are missing a whole lot.
There are many releases out there, but are they serving their purpose? This begs the question: What makes a successful online press release? Some seem to find a good degree of success with their writings; others seem to have no clue as to what happened.
So What Really Makes a Successful Online Press Release?
1.)The News. Your message determines whether it will become news. The information you are releasing determines whether it will catch the interest of the media.
Many forget these: but what will the audience get from your release? Put yourself in their shoes, how will they think of your article? Will they want to read what you have written?
You might think that you have news in your hands, but do they? Will your release get their attention? What’s in it for them? Show them why they benefit from reading your release. Tell them, in clear words, how your news will affect them. Say the positive things they can get from your story. Give them a reason to want to read your release.
2.)SEO factor. Is your article search engine friendly? Have you chosen the right keywords? Is it optimized for search engine purposes, to put them in the first page during a search?
You must have put in the effort of having your online press release keyword-rich. This is what the web requires: you have to play the game as well. The Internet’s algorithm now looks at keywords among others use this knowledge to increase your chances of success in your releases.
3.)The Right Online Press Release Distribution Partners. It is one thing to be able to write your release well, it is another thing to be able to get yourself a quality press distribution partner.
By using the services of qualified and able distribution partners, your chances of getting the needed exposure is increased. Do not just submit your releases anywhere. Do not aim for quantity of submissions but on the quality of where you are submitting these.
Making your online press release a success will be a challenge. If you are new to it, do not worry not everyone gets it on the first shot. Even if you do get some degree of success, you find that experience will teach you a lot more about successful online press release writing. You get better as you do more of it, and as you learn along the way.
The 3 major points mentioned here will help you as you write your online releases. The format of the release, the correct use of words, the brief & appropriate sentences, the clear message of the paragraphs, the catchy headline all have their role in the success of your release. But the 3 major points above, will remind you of what will separate a successful release to one that is doomed to fail.
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