Ohana Media Announces Launch Of OhanaQB - Audience Marketing Platform

Hyderabad, Andhra Pradesh, India (I-Newswire) March 2, 2011 - OhanaQB enables marketers, publishers and online businesses to understand their audiences better by building audience clouds that capture implicit and explicit user intents & actions. Using advanced user segmentation technology, OhanaQB allows marketers to discover which audience clusters contribute the most to their business by revenue, profitability or engagement. The platform also features actionable audience intent analytics that allows marketers to build personalized marketing experiences for each member in their audience cloud, and deliver millions of these experiences through OhanaQB.

"The OhanaQB platform was developed in close collaboration with a select set of marketers from a variety of business domains including finance, telecom, ecommerce, travel and pharmaceuticals - these early adopters of the platform helped us refine the product for general availability.", said Vivek Sharma, CEO at Ohana Media.

"Self-learning algorithms in OhanaQB continuously look at audience data and generate automated recommendations to help improve ROI from a marketer's perspective. However, QB is not just about data and insights - it enables you to take action based on those insights as well. The platform is integrated across all the digital touch-points including search, display, social media, email and direct website visits - this lets marketers create and deliver highly relevant cross-channel marketing messages at scale, without spending days setting up and optimizing campaigns or collating reports from various sources." added Shameek Chakravarty, COO at Ohana Media.

About Ohana Media
Ohana Media is a technology driven advertising startup focused on emerging markets, with presence in Hyderabad, Mumbai and New Jersey. Ohana offers a suite of products and services which help simplify and increase effectiveness of digital marketing across multiple online channels.

For further information, please visit:

http://www.ohana-media.com
http://www.ohanaqb.com

About Ohana Media India Pvt Ltd:
We are a technology driven advertising startup with offices in New Jersey, USA and Hyderabad, India.

Our Mission:
To simplify Digital Marketing in the Global Marketplace.

What does ‘Ohana mean?
The name 'Ohana stands for how we treat our customers, partners , employees and investors. 'Ohana is a Hawaiian word, which means "extended family" and often invokes a sense of "no one gets left behind". We believe in working in a completely transparent manner with all our stakeholders, building relationships based on trust and mutual respect. The Hawaiian value of ‘Ohana is core to what we do and what we stand for.

Our Logo:
The M in our logo depicts people holding each other’s hands in true ‘Ohana spirit and the O symbolizes the circle of trust that binds us together. And of course, O and M are our initials too !

Company Contact Information
Ohana Media India Pvt Ltd
Shameek Chakravarty
Khanchand Towers,H.no.6-3-190/1, Ist Floor,
Unit No.3, Banjara Hills, Road No.1,
500034
Phone : +919440504555