NovitaCare Named a Semifinalist in the Big C Competition

NovitaCare was selected as one of 168 semifinalists to move on to the second phase of the LIVESTRONG Foundation's inaugural Big C competition, aiming to change the way the world lives with cancer.

NovitaCare was selected as one of 168 semifinalists to move on to the second phase of the LIVESTRONG Foundation's inaugural Big C competition, aiming to change the way the world lives with cancer. NovitaCare, an application for family members who serve as caregivers, will now compete for one of 20 spots in the contest's next round, the venture accelerator program.

Headquarted in Atlanta, NovitaCare entered the competition under the "Care for Caregivers" category. Their web based application provides family members who serve as caregivers with the resources they need to improve the overall quality of care for their loved ones dealing with a chronic illness such as cancer.

"All 168 entries have the potential to be game changers in improving the lives of people affected by cancer now," said Heather Wajer, VP of marketing at the LIVESTRONG Foundation. "We're so thrilled with the quality of the entries and are lucky to have so many entrepreneurs interested in helping cancer patients, survivors and caregivers."

The 168 remaining entries represent possible solutions to the biggest challenges people affected by cancer face following a diagnosis, according to LIVESTRONG Foundation research. Of the remaining ventures, 20 will move on to the venture accelerator phase from July 14-Sept. 15, where contestants will be paired with cancer survivors and business mentors to turn their ideas into action. On Sept. 29, five finalists will be announced and flown to Austin, Texas, to present their innovations during the Ride for the Roses weekend, where the grand prize winner will be selected. Sixty ventures will receive a total of $140,000 in seed funding, based on their innovation's utility, ingenuity and benefits to cancer patients and survivors. The grand prize winner will receive $25,000.

About NovitaCare

NovitaCare was founded in 2012 by Brandi March after serving as the primary caregiver for her mother who was diagnosed with breast cancer. Having experienced first-hand the complex nature of caring for a loved one with a Stage IV diagnosis, she designed an application to address an apparent need within the healthcare industry. The NovitaCare application facilitates coordination such as; scheduling, medication management, and other activities related to the continuum of care. For more information, visit Novitacare.com.

About the LIVESTRONG Foundation

The LIVESTRONG Foundation fights to improve the lives of people affected by cancer now. Created in 1997, the Foundation is known for providing free cancer support services and advocating for policies that improve access to care and quality of life. Known for its powerful brand - LIVESTRONG - the Foundation has become a symbol of hope and inspiration around the world. Since its inception, the Foundation has served 2.5 million people affected by the disease and raised more than $500 million to support cancer survivors. One of America's top non-profit organizations, the Foundation has been recognized by industry leaders including Charity Navigator, the National Health Council and the Better Business Bureau for its excellent governance, high standards and transparency. For more information, visit LIVESTRONG.org.

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