Norgren Deploys Digimind Competitive Intelligence Solution

Online, February 8, 2012 (Newswire.com) - Digimind, a leading provider of competitive intelligence and web-based monitoring solutions, today announced that engineering company Norgren, a subsidiary of the IMI Group, is using Digimind to enable them to manage large data streams and provide a more efficient distribution of information across the organisation. Norgren develops fluid and motion control solutions for customers operating in a variety of business areas, including Rail, Food and Beverage, Life Science, Commercial Vehicle and Energy sectors.

Norgren uses Digimind dashboards to analyse competitor activity and identify market opportunities that are not easily detected with traditional data collection methods. The deployment of Digimind's data collection and analysis functionality has enabled Norgren to more efficiently manage their intelligence worfklow, eliminate gaps in their information stream and assist top-level strategic decision making.

According to Pamela Germaney, European Pricing Director at Norgren, "Digimind has enabled us to reduce the burden of data collection and information management by providing us with the ability to manage multiple data streams in one single, flexible and easily accessible platform. We wanted one central repository which would store up-to-date information about product and technical developments for our sales, product marketing, regional marketing and technical teams. We have already achieved significant savings in areas such as direct marketing and business development, which is responsible for tracking competitors."

Patrice Francois, co-founding Director at Digimind added, "We are delighted that Digimind is delivering the insights that Norgren needs to enhance decision making and improve efficiencies by gathering and consolidating disparate information sources into one streamlined platform."

Four Key Benefits:
• A single streamlined solution for a more manageable workload
• Continuous monitoring of unlimited web sources for a comprehensive 360° view of customers' needs, competitors activities and brand perception
• Valuable time saving through the provision of daily email updates, report generation and newsletters enabling fast data verification.
• Faster, easier distribution of intelligence to assist top-level, strategic decision making.

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About Norgren
A world leader in pneumatic motion and fluid control technologies, Norgren works closely with customers to gain a deeper understanding of their engineering needs, and then connects its people, products and expertise to give their equipment and their business a clear advantage. Norgren's reputation rests on a world-class portfolio of high performance products, the innovation and technical expertise of its 6000 people, and an ability to deliver exceptional local service. A subsidiary of the £1.9 billion turnover engineering group IMI PLC, Norgren has a sales and service network in 75 countries, technical centres in the USA, Germany, UK and China, and manufacturing facilities around the world.