New Marketing Agency Focuses On Guiding Small Businesses To Digital Success
With many small businesses realizing the potential in connecting to their customers digitally, FourOFive shows them that online and mobile success isn't just for the big guys anymore.
Edmond (I-Newswire) September 3, 2013 - There's no denying that in the past few years, an overwhelming number of businesses have realized the power of digital marketing. However, a new study shows that while 72% of marketers see the importance of online personalization, they are unsure of how to use it. FourOFive, a new digital marketing agency based in Edmond, OK, is determined to help small businesses find affordable success when it comes to attracting more customers.
Brynn Mays, founder of FourOFive, was the Director of Client Development at a successful mobile marketing company in Oklahoma City before deciding to start her own agency. Although she primarily worked with medium-sized businesses, she always had a desire to work with the smaller ones. "I have lots of friends and family members who are small business owners, and I talked with so many who knew they needed to invest in digital marketing, but didn't have the budget or resources to do so," states Brynn. "When I decided to start FourOFive, my goal was for even the smallest businesses to see that they don't have to spend a fortune to receive the benefits of mobile marketing and social media." With many agencies charging hefty up-front setup fees and large monthly costs, FourOFive offers a tier of social media and mobile marketing packages. The basic packages for both are under $100 per month.
With recent studies showing 91% of adults have their mobile device within arms reach at all times, it's easy to see why many small businesses are turning to mobile advertising. "It's literally the closest you can get to your customer," says Brynn. FourOFive offers a platform that allows businesses to send text message coupons and appointment reminders, run text-to-win contests, integrate with social media sites, and much more. FourOFive also offers mobile websites for businesses - something that 93.3% of small businesses don't have, according to BIA Kelsey. However, FourOFive's most important mobile service is the strategy they create to help ensure businesses are using the platform to the greatest potential. "It's important to us to help our clients get the maximum benefit from these services, and we're with them every step of the way - from the initial strategy, to creating campaigns and implementing them," Brynn says, "Most important, every mobile promotion has a measurable return on investment."
Along with mobile marketing, social media has become a necessity for businesses to connect to their customers. Last year, 87% of small businesses said that social media has helped their organization, according to a study conducted by Vocus. FourOFive begins with constructing a social media strategy tailored to the business' specific needs. After an initial assessment of the business' social media presence, FourOFive's social media packages allow them to choose which sites they'd like to focus on. "From there, we help them grow their presence on each site and ultimately help them reach more customers online," says Brynn. After the initial strategy is implemented, they provide monitoring, support, and create promotional campaigns to not only drive more customers to the social media site - but into the business' location.
While FourOFive's name stems from the Oklahoma City metro area code, the agency is excited about the possibility of helping businesses nationwide. "That's the great thing about technology in 2013 - we can offer services to any small business, in any location," Brynn says. When it comes to what sets them apart from other marketing agencies - she says it's their ability to relate to their clients, while providing them with affordable services. "We're a small business too, so we understand the challenges these businesses are facing. They won't be 'just another client' to us. We want to be their partner, and offer them something that I always appreciate as a small business owner - impeccable customer service and affordable solutions."
For more information on FourOFive, visit their website at www.fourofive.com or text "DIGITAL" to 28748.
P.O. Box 5413
Phone : 405-367-4288
Tags:social media Website small business online local digital marketing Mobile Marketing sms Text Message
Published in:Small Business
Published On:September 3, 2013
Print Release:Print Release
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