New Marine Based ANTIOXIDANT Blows Others Out Of The Water

(I-Newswire) December 6, 2005 -
The health-supportive role of antioxidants has been well documented but we are only just realising the benefits of one of the most potent yet - astaxanthin. Hailed an 'advanced antioxidant' in the US, astaxanthin is thought to help support the eyes and skin - and the good news is that it is about to become widely available in the UK.

Considered to be 80 times more potent than vitamin E and ten times more potent than beta-carotene as an antioxidant, astaxanthin is showing great potential in helping to support the health of both the eyes and skin against.

Because astaxanthin is both fat- and water-soluble and thought to be extremely well tolerated by the body (there is no evidence of toxicity), it also has potential benefits elsewhere within the body as a free radical scavenger. Already cited in more than 300 publications and patents , it has been positively associated with cardiovascular health, immunity and the central nervous system.

While most other well-known carotenoids, such as beta-carotene, lutein and lycopene, are derived from plant sources, astaxanthin comes from marine sources – primarily from micro-algae. In fact, its distinctive pinkish-red pigment is responsible for the colouration of salmon and flamingos. There has even been a theory that this pink pigmentation is nature's way of protecting flamingoes from predators by camouflaging them at sunrise and sunset – their most vulnerable eating times.

Now astaxanthin derived from the algae Haematococcus pluvialis, which is one of the richest sources and is grown off the coast of Hawaii, is available in the UK as part of the Solgar range of natural supplements distributed by Boots Herbal Stores at http://www.solgar.co.uk . Astaxanthin Complex 4mg Softgels from Solgar will have a RRP of £12.99

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About Solgar
Founded in 1947, Solgar Vitamin and Herb is a leading authority in nutritional science, technology and education, operating in 45 different countries.
From its state-of-the-art research and manufacturing facility in Leonia, New Jersey, Solgar's team of R&D specialists and research partners adhere to the highest global standards in the research and manufacture of quality nutritional supplements.
More information can be found at http://www.solgar.co.uk

About Boots Herbal Stores
Founded in 1939 Boots Herbal Stores have a history of bringing new and innovative products to the UK health food sector and now more and more of its distribution is coming via the World Wide Web

Company Contact Information
Keith Woolley