New Home Coaches Seek Help from Baltimore Creative Firm

MOS Creative, full-service creative firm, is asked to develop marketing game plan and Web site for new Washington, D.C. housing strategy group.

(I-Newswire) April 9, 2010 - Baltimore, MD. (April 9, 2010)— Home Buyer Coach, a newly formed company helping manage the transition from renting to owning a home, is relying on another local firm, MOS Creative, to develop its image and build its own home online. The new Web site will go live later this spring.

The founders of Home Buyer Coach were looking for a more understandable and approachable way to connect with their clients to educate, help buy a home and help build wealth. Hoping to present an image that is professional yet memorable, executives turned to the creative team at MOS.

“They came to us with specific ideas about their audience and their mission, and they knew exactly what they were looking for from a creative firm,” says MOS Vice President and Creative Director, Alex Kutsishin. Internalizing these requests, Kutsishin’s team developed a custom identity package and user-friendly Web site that merges fun and functionality.

“It’s easy to turn people off with a generic logo and web presence in this industry. Our challenge was to present the information in a way that people will be able to benefit from it,” says Kutsishin. The new Web site will feature helpful tips and animated briefs explaining what to expect in each phase of the home buying process. Home Buyer Coach believes in an interactive approach in coaching people through the process, and the site is designed to be just as interactive.