New Drinking Experiments Become Music Videos

ALO Drink, A Fast-growing Aloe Vera-based Drink Brand Debuts Two Full-length Music Videos Following The Release Of ALOtones

San Francisco, CA (I-Newswire) October 3, 2012 - Today, ALO Drink, a fast-growing aloe vera-based drink brand debuts two full-length music videos following the release of ALOtones, an album created in collaboration with Mikronesia featuring the music inside the drink's original flavors. Agency Magma, ALO's Agency of Record, helped to construct a real-life experiment on two acclaimed New York City Artistsƒ¢âš¬"Sara Blake (ZSO) and Peter Hamlin (Hambot).

Each one-take, improvisational experiment was captured and edited to create music videos for both ALO's flagship flavor ALO Exposed, which contains the single, New Leaf. The second video, ALO Enrich also features its own track called Optimistic Bloom.

Viewers can watch both videos on YouTube, or download them as podcasts in iTunes.

ALO Exposed / New Leaf, featuring Sara Blake (ZSO), Artist
(Video: )

ALO Enrich / Optimistic Bloom, featuring Peter Hamlin (Hambot), Artist
(Video: )

(Photos: )

NYC artists Blake and Hamlin we're filmed in New York by LA-based director, PhillyK. A bright, clean, custom-designed laboratory was created for an optimal sensory experience. Each artist was given: a blank canvas, ALO Drink, and 360-degree surround-sound and just two hours to create art that's live and inspired by their ALO Drink flavor.

"You have pulsating guitar chords, washes of electronic sound to simulate the waves, the piano melody and joyous vocal singing, which I hope conveys my feelings experiencing "Exposed", said ALOtones musician/composer, Mikronesia about the track "New Leaf" which he created for ALO's Exposed flavor (Aloe Vera + Honey).

"The agency helped to craft a new drinking experience, which now includes Aloe Vera + Positive Ingredients + Music inside every bottle. Together, these ingredients deliver on the brand's promise of Goodness From Inside Out, said Michael Ferrare, Creative Director, Agency Magma.

"The concept of the experiment drove and simplified the creative process from start-to-shoot. Sip. Listen. Create. Capture." ALO Drink, the agency and the crew had no idea what the artists we're going to end up with at the end of the day. What happens when artists undergo 360-degree refreshment? "As it turns out, they (thankfully) create work that's beautifully derived from the drink's flavor and art that's reflective of the overall ALO Drink experience.", said Ferrare.

Since late March, there's been thousands of ALOtones music tracks accessed each month by ALO Drink customers and their friends on social media. "We're very excited about this new concept (ALOtones) and hope our consumers will be too.", said Henry Chen, President, ALO Drink. Consumers can access an ALOtone by scanning a custom QR-Code printed on every bottle. After, they can listen, download, or share their flavor's track on Facebook and Twitter.

Agency Magma NYC

Agency Magma is an advertising, media, and creative content agency that helps brands explore new and innovative marketing approaches. A 2011 Communications Arts Winner and recent OneShow Finalist, Magma focuses on premium brands that help make the world a better place. Current and past clients include: Uniqlo Clothing, Laguardia Airport, American Express, Visit Britain, Mini Cooper, Sony, Method Home, Toyota, ALO Drink, Volkswagen, Virgin Atlantic, and NYC Central Park. For more information, visit

ALO Drink, Real Aloe Vera Juice & Pulp Drinks

ALO Drink is a division of SPI West Port, established in 2009. Already the #1 ready-to-drink aloe vera beverage in the U.S. natural market, it is among the top ten in the functional drink category. ALO Original aloe vera and new COCO Exposed drinks have garnered many top awards and recognition in the RTD beverage category, including BevStar, sofi, and InterBev both for their award-winning flavor and product innovation. Most recently, ALO's received the Beverage Innovation Award for Best Natural Functional Drink. For more information, visit

Media Contact(s):

Agency/Partner: Agency Magma
(Also for agency interview inquiries.)

Brian Choi, Vice President, ALO Drink

About MusicDish LLC

Mi2N (Music Industry News Network) is the largest online daily newswire serving the music industry.    More..Since 1998, Mi2N has kept professionals worldwide informed on the latest developments shaping their sector by covering nearly every facet of the industry, from new business models and technological innovations to up-&-coming artists and emerging trends. Simultaneously, it has become a leading PR resource for major and independent music companies around the world.Less..

Contact Information

MusicDish LLC
Eric De Fontenay
1814 Astoria Blvd
Phone : 17182780662


music video   aloe vera   ALO Drink   Mikronesia   ALOtones  

Published in:

Art & Entertainment

Published On:

October 3, 2012

Print Release:

Print Release

If you have questions regarding information in this press release contact the company listed above. is a press release service and not the author of this press release.The information that is on or available through this site is for informational purposes only and speaks only as of the particular date or dates of that information. As some companies and PR Agencies submit their press releases once per week,month or quarter, make sure to check the official company website for accurate release dates as our site displays the press release distribution date only.We do not guarantee the accuracy or completeness of information on or available through this site, and we are not responsible for or omissions in that information or for actions taken in reliance on that information.

Related Releases

Eni New Campaign: Rethink Energy by Roberto Bolle
Rethink Energy by Roberto Bolle: culture of energy in Eni's communication

Justice Is Mind to Screen in Millbury at the Elm Draught House Cinema
The psychological sci-fi thriller Justice Is Mind returns to Massachusetts on May 19, 2014 at the Elm Draught House Cinema in Millbury. The Elm will mark the 18th screening of the nationally released courtroom drama.

An Overview of the Hoax Story of Loving the Classics Reviews
In the articles and blogs that have been publishes recently on the internet have been talking about customers posting loving the classics complaints all over the internet.

The P.I.D.D. Personal Irritation Dispersion Device
The P.I.D.D. Personal Irritation Dispersion Device allows the user to safely express anger at televised programs.

Bcut Productions Presents "The Hilltop Barbershop" Movie Premiere
This summer Bcut Productions will be premiering its latest comedy, "The Hilltop Barbershop" open to the general public