New Arabic Hospitality Group

Newly Formed Arabic Hospitality Group Endeavors To Change Perceptions Of Middle Eastern Culture

DAMMAM, SAUDI ARABIA (I-Newswire) March 13, 2013 - Answering King Abdullah’s call to protect and preserve the heritage and culture of Saudi Arabia, Faleh Mohammad Al-Hajri has announced the formation of Arabic Hospitality Group (AHG). The goal of AHG is to promote and sustain authentic Arabic culture, its heritage, and its values. “What better way to do that than through Arabian hospitality.” said Al-Hajri.

Al-Hajri, who serves as AHG’s Chairman and Chief Executive Officer, is the founder of Fillfilah Restaurants, a 20-year-old restaurant and catering company known for presenting fresh, healthful and authentic Arabian cuisine. Fillfilah Restaurants and Fillfilah Catering will continue to operate under the auspices of AHG.

Arabic Hospitality Group is the result of years of planning that began with the challenge to meet the expanding needs of a growing tourism and hospitality market. Saudi Arabia, along with other member countries of the Gulf Cooperation Council, is expected to experience significant growth over the next several years. Last year in the region, construction projects totaling nearly $47 billion US were completed. That figure is expected to increase by 71 percent this year, with much of the construction taking place in Saudi Arabia. That general growth will have an effect on tourism, and along with it, restaurant and foodservice businesses. AHG has positioned itself to be a leader in the global hospitality industry.

Part of the company’s mission will be to blend the concepts of Western and Middle Eastern food service systems to create new brands that will showcase Arabian hospitality, cuisine and culture to a world audience. Al-Hajri acknowledges that much of the Western world has misperceptions of the Middle East. He believes the best way to break down the stereotypes is to present a positive image of Arabian culture and its rich history of generosity and respect.

“With Fillfilah Restaurants we had a very successful business,” says Al-Hajri. “With Arabic Hospitality Group we now also have a purpose.”

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About Arabic Hospitality Group
Arabic Hospitality Group (AHG), a premier Arabic food and beverage company, serves as ambassadors of authentic Arabic culture. By blending Western and Middle Eastern concepts of food service and traditional Arabic principles with a contemporary and modern business savvy, AHG is creating a new variety of restaurants and brands that showcase Arabian hospitality, cuisine and culture to a world audience. AHG is the parent company of Fillfilah Restaurants and Fillfilah Catering and is lead by President Faleh Mohammad Al-Hajri, who is available for interviews.