New App Can Prevent People Being Killed in Traffic

AvoiDeer app can reduce the number of deer/vehicle accidents by sending warnings to the users smartphone. It launched with great success in Scandinavia March 1st, and now targets the rest of the world

Background
Roadside animals causes hundreds and thousands of traffic accidents along North American and Northern European roads. In the US,approximately 1,2 Million wildlife-vehicle collisions, causing up to 5000 injuries and 400 human deaths each year.

What about existing traffic warning signs?
The difference between the Avoideer app and existing animal warning signs is that the signs warns about POTENTIAL danger, while Avoideer warns about REAL nearby sightings , with visual and audible alarm. AvoiDeer app will also be able to provide warnings when the user enters a high collision-risk area.

How does AvoiDeer work
When you register a sighting of an animal, your report will be will be pushed out to other users uploaded to the Avoideer server and the GPS position, together with date and time of the observation,.other drivers using this app can take precautions to avoid collision. When they get close to the place you reported the sighting, their device can sound an alarm, and also give visual notification about potential danger ahead. Reporting is done with two simple taps on the phone. Continued use of GPS in the background can significantly reduce battery life. AvoiDeer use only a low powered "major location change" tracking system to reduce this consumption.

Market:
Wildlife - vehicle collisions happens all over the world, and road authorities struggle to find effective ways to reduce the number of fatal accidents. AvoiDeer app is tested by Norwegian road authorities with promising results.

Idea and design
AvoiDeer app is the result of a British/Norwegian cooperation. The general idea and functions came from Mr. Paal Wille Johnsen from Bodo,Norway while the design and technical work is done by Mr.Keith Lunt, Janric Webdesign in Southport, England.