New Apothederm™ Skin Brightening Products Featuring SmartPeptides™ Restore Luminous Skin

Online, October 19, 2011 (Newswire.com) - Seattleâ€based dermatology biotech company Helix BioMedix, Inc. has announced the introduction of two new products to its Apothederm skin care science line. Apothederm Brightening Cleanser and Apothederm Bright Skin Serum are designed to help brighten the skin, fade dark spots, even out blotchiness and restore luminosity to the skin to revive and give new radiance to dull skin.

Both products have been carefully formulated with the SmartPeptide™ technology that are at the core of Apothederm's high performance, results oriented skin care. Other key ingredients used in the formulations are malic acid, mandelic acid, ubiquinone, algae extract and aloe leaf juice. The products can be used together or easily added to any skin care regimen.

"We're very excited to launch these two new innovative products in our Apothederm line," said Robin Carmichael, Chief Operating Officer of Helix BioMedix. "The skin brightening products are perfect for dull skin, age spots, skin discolorations, and blemishes. I love the Apothederm Bright Serum - it's an absolute must-have for vibrant, glowing skin."

Apothederm™ Brightening Cleanser refines, brightens and tones the skin. Formulated with malic + mandelic acid to help loosen dead skin cells and reduce the appearance of imperfections. SmartPeptide™ technology targets impurities and skin is left looking renewed and refreshed.

Key ingredients of the Brightening Cleanser are:
 Malic Acid helps reduce the appearance of fine lines and dark spots.
 Mandelic Acid helps reduce imperfections, absorbs oil.
 Oligopeptideâ€10 a patented SmartPeptide™ that helps calm redness.
 Salicylic Acid antiâ€inflammatory, exfoliates and helps to reduce pore size.
 Glycerin a humectant that draws moisture to skin.
 Aloe Leaf Juice, calming and soothing.
 Algae Extract, emollient, antiâ€inflammatory, provides hydration to skin.
 Ubiquinone, powerful antioxidant.

Apothederm™ Skin Bright Serum brightens and refines blotchy, discolored skin. Malic + mandelic acids help exfoliate to clear pores and diminish skin imperfections. SmartPeptide™ technology precisely target impurities. Apothederm™ Bright Skin Serum helps to even skin tone & leaves skin looking radiant.

Key ingredients of the Skin Bright Serum are:
 Oligopeptideâ€10 a patented SmartPeptide™ that helps calm redness.
 Malic Acid helps reduce the appearance of fine lines and dark spots.
 Mandelic Acid helps reduce imperfections, absorbs oil.
 Glycerin a humectant that draws moisture to skin.
 Sodium Hyaluronate super humectant, can draw 1000 times its own weight in moisture to the skin and helps maintain hydration balance.
 Algae Extract emollient and provides hydration to skin.
 Ubiquinone powerful antioxidant.
 Aloe Leaf Juice calming and soothing.

About Apothederm Products:
Backed by 20 years of research and development in the skin science, the Company's SmartPeptides™ have been developed through years of research by Helix BioMedix. This technology is a new generation of patented, bioactive peptides that mimic precise amino acid sequences of the skin's own natural protect and restore functions. SmartPeptides™ are highly precise molecules that work to target specific skin problems, such as the appearance of fine lines and wrinkles, loss of elasticity, loss of firmness and definition, appearance of darkened areas or general unevenness of skin tone, rough texture and thinning of the skin.

Helix BioMedix understands that what consumers put in their bodies and on their skin is important and
their products are formulated with that in mind. Apothederm products are dermatologist tested. For more information on Apothederm please contact Debra Hofland at Libra Design and Media, 608â€864â€0428, or dhofland@libradesignandmedia.com.

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Helix BioMedix is a Seattleâ€based dermatology biotech company that develops the most advanced bioactive peptides. With more than 20 years of research and development, Helix BioMedix has patents on hundreds of products and thousands of peptides some of which are used leading skin care companies around the world. Apothederm by Helix BioMedix offers the most technologically advanced ways to topically treat consumer's everyday skin concerns. The Company delivers highâ€tech skin care and their effective formulations treat underlying conditions to restore and maintain the health and appearance of skin. Apothederm products can be found online at http://apothederm.com/.