Neuromarketing - Understanding Consumer Emotions to Deliver a Better Customer Experience

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fhios and One to One Interactive are holding a seminar giving a definitive guide to Neuromarketing and its benefits in the commercial world, helping companies to understand their customers and create better products and communication messages.

(I-Newswire) March 15, 2010 - A customer’s experience is more than what happens during an interaction: It’s also how they perceive what happened, and how they feel about it.

Our seminar will explore the emerging field of Neuromarketing and how emerging research techniques utlizing eye-tracking, bio-feedback, neuro-feedback, facial recognition, and emotional self-report are allowing marketers to assess people’s emotional responses to marketing campaigns and product design.

REGISTER HERE - http://fhios-otoinsights-neurmarketing.eventbrite.com/

This FREE seminar will demonstrate how valuable insights can be gained from combining neurological readings at different levels (attention, engagement and emotional), with physiological readings (eye-tracking, facial expression recognition, galvanic skin response, heart rate monitoring) and in-depth interviews to provide a broader picture of user experience.

The Programme
* Introduction to Neuromarketing
* How Neuromarketing research is conducted
* The commercial benefits of Neuromarketing
* Live demonstration

The Benefits of Neuromarketing Techniques:
* Provides the ability to gather feedback on emotional states or levels of arousal
* Does not disturb the participant’s experience with the distraction of interviewing and burden of self report
* Provides useful indicators towards consumers’ preferences for a particular brand or product

To attend please visit - http://fhios-otoinsights-neurmarketing.eventbrite.com/

About fhios:
fhios is a privately owned international company that was founded in 2002 by a team of Human Computer Interaction, User Research and Technology specialists with extensive experience in the design, development and assessment of interactive applications. Since 2002, fhios have conducted over 300 customer experience research, IA design and usability projects in over 30 countries across all industry sectors and local/national government.

Company Contact Information
fhios
Andrew Horsfall
The Media Centre
3-8 Carburton street, London
w1w 5aj
Phone : 02078868245

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neuroscience Neuromarketing Customer Experience Research

Published on:

March 15, 2010

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