Nationally-Recognized Sales & Customer Relationship Management Thought-Leaders Can Help You Increase Sales In 2013

Philadelphia’s own Todd Cohen and Gene Marks, host “Transform Your Sales Culture", a morning-only event on Wednesday, February 27 in Center City; Welcomes special guest Howard Yermish of Kokua Technologies with "the social media game plan"

Philadelphia, PA (I-Newswire) January 16, 2013 - On Wednesday, February 27, 2013, spend the morning with two nationally-recognized sales and customer relationship management thought leaders, and Philadelphia’s own, Todd Cohen and Gene Marks for “Transform Your Sales Culture,” at the Marriott Courtyard in Center City located at 21 N. Juniper Street, Philadelphia, PA.

The half-day event, which runs from 8 a.m. to Noon and is the only one they have scheduled during the first quarter of 2013 in the Center City metropolitan area, looks to assist you in transforming your sales culture, upgrading your sales technology and increasing your sales this year.

In addition, exclusively for this event, Howard Yermish of Kokua Technologies will be part of the program in showcasing the “social media game plan.”

“The seminar provided us solid, practical advice that will serve as the centerpiece for our new business development initiatives,” stated Taylor Fernley, President & CEO, G.A., of Fernley & Fernley, America’s First Association Management Company headquartered in Philadelphia.

Some topics which will be covered on February 27, 2013 by Cohen and Marks include:

• How to plan for and create a sales culture – not just a sales team – to increase sales

• How to make relationships work in a more profitable way

• How to differentiate yourself in 5 words or less and have more profitable conversations

• How to convert your customer relationship system from a "glorified Rolodex" to a productive sales and marketing system

• How to determine which emerging sales and marketing technologies you should consider this year

The “Transform Your Sales Culture,” event costs only $249 per person (plus processing fee), and includes a continental breakfast, networking opportunities and complimentary copies of Todd's book "Everyone's in Sales," and Gene's book "In God We Trust, Everyone Else Pays Cash."

To register for “Transform Your Sales Culture” visit salescultureandtech.com.

To reach Todd Cohen directly visit toddcohen.com, and to reach Gene Marks directly visit genemarks.com.

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TODD COHEN works with all professionals who want to create a sales culture so that more sales happen. Since 1984, Todd has coached and led sales teams to deliver more than $500 million in revenue for leading companies including Xerox, Gartner Group, Pensare, Thomson-Reuters, and LexisNexis. Todd is a frequent keynote speaker at sales conferences and national association meetings and his Sales Culture Workshops™ have been met with wide acclaim. His book on Sales Culture "Everyone’s In Sales" was published in July 2011 and Todd has hosted his own radio show “Let’s Talk Sales Culture.” He is a professional member of the National Speakers Association, and the President-elect of the NSA Philadelphia chapter, and he serves as chair of the Sales and Marketing group of the Greater Philadelphia Senior Executives Group. You'll laugh. You'll learn. And you'll walk away with the latest trends and best ideas for increasing your sales this year.

GENE MARKS is a nationally recognized speaker, author, and columnist on Customer Relationship Management topics. He writes weekly for the New York Times, Forbes, The Huffington Post and bi-weekly for American City Business Journals (including the popular Penny Pincher's Almanac for The Philadelphia Business Journal). Gene frequently appears on FOX News, Fox Business, MSNBC, and CNBC as well as radio outlets around the country discussing Customer Relationship Management trends affecting businesses. In addition, Gene is the author of 5 best-selling books and runs The Marks Group, a ten-person consulting firm based in Bala Cynwyd, PA.

HOWARD YERMISH brings a level of enthusiasm and understanding to the geeky world of technology, presenting topics in a way that engages the audience by making it relevant, rather than just “gee wiz isn’t this cool.” He is the Chief of Innovation & Experience at Kokua Technologies, working with small and medium businesses on their Internet strategy, development and marketing, as well as supporting desktops, servers, networks and mobile devices. Over the years Howard has consulted on projects for clients such as AmeriHealth, AOL, Commerce Bank, Disney, Kaiser Permanente, Mattel, Microsoft, Samaritan Hospice, as well as start-up ventures and local small/medium businesses.