MyTVS Launches A New Interactive Web Platform

Online, February 9, 2012 (Newswire.com) - In what marks to be an aggressive marketing strategy, MyTVS, India's leading Multi-brand Car Service Solutions provider and 24x7 emergency roadside assistance provider with nationwide service network has today announced the launch of its new interactive web-platform www.mytvs.in with a new look and feel carved into it. To make the online portal more customer focused and make it completely interactive, the company has introduced new interactive components and social frameworks to stay engaged with consumers seeking daily car maintenance tips, offers, access to interactive support and merchandizing from MyTVS.
The new web platform aims at offering complete information on car care, 24x7 emergency services membership and paves an easy way to identify and book the available MyTVS workshop slots from its 67 service outlets across the country. The platform serves as a direct medium for trusted and transparent customer service. The corporate and individual customers of MyTVS can also book popular service packages through the new website.
Commenting on the launch of the new web platform, Mr. R. Srivatchan, President, TVS Automobile Solutions said, "The idea of this new website is to simplify the web navigation process and market our business as aggressively as possible. The intuitive platform has been developed as a holistic medium for MyTVS to engage, connect with car enthusiasts and customers. In the months to come, more enhancements are being planned to position the platform as an integrated social commerce platform for car enthusiasts to plan, opine, seek and buy car related services. I am confident that the new platform will be a huge hit among passionate car owners and will act as a good interactive tool with Customers."
User friendly, easy to navigate and quick processes are some of the key USPs of the new MyTVS website. Practically, it takes only two minutes for a user to complete the membership booking process - such is the simplification to help customers avoid wastage of time. The new MyTVS web platform serves as a tool for informing potential as well as existing customers who will benefit knowing more about the range of services that MyTVS Provides. In addition, it also showcases the growth of MyTVS.

The social platform has a variety of features to nurture and service communities of car enthusiasts by bringing them on the MyTVS online platform. Here, users can create their online profiles, participate in forums related to car care and maintenance, post questions related to car care, car breakdown assistance or workshop techniques that are being used at all the state-of-the-art MyTVS workshops. MyTVS has also launched a Social Media program on its web-platform and on the Facebook fan page.

 
About TVS Automobile Solutions
TVS Automobile Solutions Ltd is the new Company formed in 2011 as a subsidiary of TVS & Sons. The business division that was engaged in multibrand car servicing under 'MyTVS' brand was spun-off as a separate company - TVS Automobile Solutions Limited (TVS ASL). TVS ASL is expanding its service network all over India directly and through Joint Ventures.

'MyTVS' was formed with two core values - Relationship & Trust with an objective to offer post warranty car customers a well focused no-frills service solutions. The brand itself was formed with 'My' signifying closest of any relationship (My Car, My Family, etc.,) and TVS, a word synonymous with Trust.

MyTVS Services:
This is involved in multi-brand servicing of post warranty cars. At present there are 17 'MyTVS' owned outlets and 49 Service franchisee outlets in Tamil Nadu, Kerala, Andhra Pradesh and Karnataka. It has plans to increase these outlets to 100 and 300 respectively by 2014. TVS ASL is continuously in touch with customers through various means including independent satisfaction surveys to evaluate customer perception and take remedial measures accordingly. Multi-brand car serving as a concept is well accepted by the value seeking car customers in India. 'MyTVS' role in shaping the industry is well recognized by the customers.

Brand Deliverables:
• Service for all brand of Cars
• Proximity to home/office
• Personalised service
• Professional approach
• Transparent dealings
• Adherence to quality standards
• Trained mechanics
• On-time Delivery
• Affordable Cost

MyTVS Assistance:
Under this portfolio, 'MyTVS' offers 24x7 Emergency Roadside Assistance (ERA) for any car, any time and any where! MyTVS 24x7 ERA is now present across India (except J&K and North Eastern States) Covering 1650 Locations and 20 States with a network of 2950 Authorised Service Providers (ASP's).

In India, the ERA concept has been pioneered by MyTVS under the MyTVS 24x7 Emergency Assistance sub brand. Customers who hold a MyTVS ERA Card can be sure of a hassle free drive across India (except J&K and N-Eastern states). In case any of these customers, meet with an emergency, all they have to do is call the MyTVS 24x7 helpline. The moment they call the helpline, the MyTVS Call Centre swings into action. After ascertaining the nature of the complaint and customer's approximate location, the Call Centre executive will immediately connect the customer, via a conference call, to a MyTVS ASP who is closest to the customer's location. The ASP will, after getting further details from the customer, reach the customer within the shortest possible time and get them back on the road!

Brand Deliverables:
• Any Car... Any Where... Any Time...
• India's leading Roadside Assistance Provider for Cars
• PAN India presence (except J&K and N. Eastern States)
• Covers all Motorable Roads (City limits, Highways, Ghat)
• Band-aid solution for stranded customers
Also visit www.mytvs.in

For further information, please contact:
V. Madhavan / VAR. Suresh
Corporate Communications
TVS Automobile Solutions Ltd.
Ph: 96770 08432 / 94440 78963
Email: madhavan.tvschn@tvssons.com / var.suresh@tvssons.com