Mycleveragency Chosen By Montessori UK To Develop Their Online Presence Through Social Media

Online, November 29, 2010 (Newswire.com) - Montessori UK, the leading charity for the Montessori education movement has appointed the social media agency mycleveragency Ltd. to help build their brand through social media.

Pioneered by the Italian physician Maria Montessori in 1907, the method gives children the freedom to learn at their own pace and to choose topics that hold their attention. It is popular in Scandinavia and in the US, and is usually applied to children under six. There are 631 registered private Montessori primary and nursery schools in the UK. Amanda Gilchrist, Montessori's Commercial & Marketing Manager said, "We chose mycleveragency because they had a can do attitude and a personable feel. Whilst being a small agency, they have extensive experience, particularly in the field of social media marketing and come from a big agency background".

Working closely with Montessori, mycleveragency have been helping them to build an online brand presence and increase engagement. They will work together to make an online space for teachers, students an advocates to get together and discuss issues and techniques surrounding Montessori, as well as encouraging newcomers to Montessori to get involved, "Montessori has a strong discussion appeal and by using social media, we hope to better engage with our existing audience of supporters as well as extending our reach to these online users who need to be better informed of the benefits of this approach to education" explained Amanda.

Rob McNair Chief Strategic Officer of mycleveragency a social media agency in London said, "We're delighted to have been selected to build Montessori's brand online, the charity does a lot of good helping children to develop skills and build confidence, and we are keen to help them communicate their efforts on the social web."

Montessori are keen to spread the word of their alternative education techniques to get more students and teachers involved, "Word of mouth between parents is one of the most critical factors for selecting early childhood education. Traditionally these recommendations took place offline, but by using social media we can create a space through which parents can discuss schools with each other and the experts. " explains Rob.

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