Motorola Game Plan Calls for Blitz of Downtown Jacksonville


How does a brand cut through the marketing and advertising clutter during Super Bowl week? Do as Motorola does, by ensuring that its brand impact will be undeniable in Jacksonville through an array of marketing, promotional and entertainment activiti

(I-Newswire) February 7, 2005 - Motorola's extensive activities will include high-visibility street signage on Bay Street, mobile marketing vehicles and street teams sporting special offers and product demonstrations of the Moto RAZR V3 , V710 , Bluetooth wireless technology headsets and the new state-of-the-art Motorola OjoTM Personal Videophone. In addition, Motorola will add live music, NFL player appearances and interactive consumer games at the always-popular NFL Experience. The company's goal is to make a brand and product connection with every consumer enjoying Super Bowl-related activities.

"As a leader in wireless communications, Motorola aligns itself with leaders in other industries. Professional football is America's #1 sport and the Super Bowl is the sport's premier event, so we have chosen to make a powerful statement in Jacksonville," said Kathleen Finato, senior director of marketing North America, Mobile Devices. "We've taken a 'leave no stone unturned' approach to making an indelible brand impression on consumers basking in the excitement of the biggest sports event of the year."

Following is a breakdown of what Motorola has in store for Jacksonville consumers and visitors throughout Super Bowl week:

"Local Promotion" - Motorola is teaming up with Jacksonville Jaguars quarterback Byron Leftwich to provide one lucky Jacksonville resident the chance to see the game live on Super Bowl Sunday. Leftwich will arrive on the doorstep of the lucky winner with two tickets to the game and a limousine ride to the stadium.*

"Branding Bay Street" - As the official sponsor of the Host Committee, Motorola will have lighted signage, featuring the familiar Motorola "Bat Wing" logo adorning Bay Street - the main drag in downtown Jacksonville - day and night throughout the week of game. In addition, Motorola street beacons will line Bay Street as well, featuring recorded audio messages informing consumers of local Motorola attractions taking place during the week and special offers on Motorola products.

"MotoTruck Stop & Shop"- Motorola's mobile marketing vehicle will become a fixture on Bay Street's high-consumer traffic area offering a variety of attractions, including live music performances, regular appearances by current NFL players, random prize giveaways, and special one-time-only offers on Motorola accessories and products. The truck will provide one-stop shopping for any fan who's forgotten or lost a phone or accessory. In addition, street teams will be dispatched throughout each day, touting special product offers and allowing consumers to try out the latest in Motorola products, including the popular Moto RAZR V3. Motorola will showcase the new OjoTM Personal Videophone at the truck.

"Write With Light" - Motorola will give consumers the chance to experience its cutting-edge Motoglyph technology, allowing consumers to customize ring tones and wall paper for their Motorola phones in a totally unique way. Consumers enter a small booth in which the Motoglyph technology literally comes to light. Utilizing a digital spray can, consumers write on a virtual graffiti wall creating images, words or their signature. A digital motion-sensitive software captures the writing movements of the consumer, translating the movements into digital tones and melodies. These tones create customized ring tones specific to the consumer's illustration, and the actual illustration itself is captured to create customized wall paper for Motorola phones. The customized tones and wall paper are then accessible to the consumer to download to their own phone at www.hellomoto.com/motoglyph.

"The Motorola Venue at the NFL Experience" - Motorola is one of the most prominent sponsor's of the 2005 NFL Experience with an elaborate exhibit that will feature a variety of interactive consumer attractions. More than 120,000 consumers visited Motorola's exhibit at the 2004 NFL Experience in Houston. Here's what consumers can look forward to at the Motorola exhibit in Jacksonville:
• Obstacle-Course: Blindfolded, consumers will wear a Motorola Bluetooth wireless technology headset and navigate their way through an obstacle course, under the direction of a partner who will be providing remote verbal instructions. Consumers will win prizes based on the time it takes them to successfully navigate the course.
• Be a Winner: Fans will be able to suit up for a photo wearing the uniform of their favorite NFL team, and access their photo on-line.
• Two Minute Drill: This attraction will simulate the experience a coach and quarterback have during the play calling process utilizing the same Motorola headsets that are used by coaches during games. Fans will be called upon to read the same, often complex, play names that coaches call during games, against a two-minute timer. Fans that deliver the most correct play names within the given time period will win prizes.

Player Appearances: NFL player appearances will take place randomly during the week prior to the game. Players will be on hand to sign autographs for fans and potentially, try their hand at the interactive games at the Motorola exhibit.

"Marketing On the Move" - In 2005, Motorola is the official sponsor of the Super Bowl transportation center, also located on Bay Street in downtown Jacksonville. The transportation center will prominently feature Motorola signage on and around the venue, as well as on the media buses that will transport media to key locations around the city during Super Bowl week. The Transportation Center is where all working shuttles pick up and drop off visitors.

"ConnectedMoto" - Something that the general public may not experience but more than 3,000 members of the media covering Super Bowl activities and NFL staff certainly will, is the wireless broadband network that Motorola will be providing at a number of key Super Bowl locations including the Media Center at Prime Osborn Convention Center and Alltel Stadium. The wireless network will allow the media to seamlessly report and file stories while covering various Super Bowl related activities. This showcases Motorola's range of end-to-end networking solutions for the home, small business or enterprise.

In addition, Motorola will provide free phone calls to the Media and players making promotional appearances, demonstrating its broadband voice service products and cordless phone solutions.

"MOTOBRIDGE Connects Police" - Something else the general public may not see but which will be very much in use by security and law enforcement staff at Super Bowl locations is Motorola's MOTOBRIDGE(TM) IP interoperable technology. Police and other federal, state and local public safety agencies at the Super Bowl will be able to talk to each other because of the MOTOBRIDGE soft switch technology that allows agencies at any government level to talk with one another regardless of the type of system or frequencies they normally use.

About Motorola
Motorola, Inc. (NYSE:MOT) is a global leader in wireless, broadband and automotive communications technologies that help make life smarter, safer, simpler, synchronized and fun. Sales in 2003 were US$27.1 billion. Motorola creates innovative technological solutions that benefit people at home, at work and on the move. The company also is a progressive corporate citizen dedicated to operating ethically, protecting the environment and supporting the communities in which it does business. For more information, please visit www.motorola.com.

*No Purchase Necessary, void where prohibited. Must be 18 years of age or older, and a legal resident of Jacksonville, Florida to enter. Sweepstakes begins January 24, 2005, and ends February 2, 2005 (6:59:59 CST) Sweepstakes subject to Official Rules; to obtain a copy of the Official Rules, visit www.hellomoto.com/nfl

# # #




Company Contact Information




Archive

February 7, 2005

If you have questions regarding information in this press release contact the company listed above. I-Newswire.com is a press release service and not the author of this press release. The information that is on or available through this site is for informational purposes only and speaks only as of the particular date or dates of that information. As some companies / PR Agencies submit their press releases once per week/month or quarter, make sure check the official company website for accurate release dates as our site displays the I-Newswire.com distribution date only. We do not guarantee the accuracy or completeness of information on or available through this site, and we are not responsible for inaccuracies or omissions in that information or for actions taken in reliance on that information.


Related Releases

Relish The Interesting Stories Of Amar Chitra Katha At Unbelievable Price On Infibeam

Get the best collection of Indian stories published by Amar Chitra Katha at infibeam, an online shopping website at an unbelievable additional 15% off.

Lamb of God Partners with Specticast for Worldwide Theatrical Distribution of "As The Palaces Burn" Documentary Film

As The Palaces Burn is a film about metal icons Lamb of God, the zealous passion of their fan base, and the gut-wrenching manslaughter trial of lead singer Randy Blythe.

Mervik Haums Publishes Free Infographic To Explain Affiliate Marketing

An Infographic is by far the best way to demonstrate any idea or marketing plan. As it is a visual representation of information, data and knowledge, the viewer get a very clear idea about whatever the graphic is built for.

86.7% Of People Think It Is A Good Time To Be Investing In Adelaide Property

Adelaide Finance Brokers Urbantech Group recently ran a survey on their website. They asked the simple question: "Do you think it is a good time to be i

The Metro Joins The Hunt For Santa With Ted Burns

Ted Burns, the host of Third Degree, is searching for Santa, also known as the Yuletide Yobbo. And now he's got the support of the Metro, the UK's leading free newspaper.

Latest 10 Headlines

Mr. Tarun Mudgal Offers Students of FORE School of Management, New Delhi Valuable Insight into the World of Marketing and Sales

Mr. Tarun Mudgal, Commercial Account Manager, VMware Inc., recently visited the campus of FORE School of Management, New Delhi.

Samanvay 2014, the Annual Alumni Meet at KIAMS Turns Out to Be a Resounding Success

It was a homecoming for alumni from various batches at KIAMS who came together for the 2014 instalment of Samanvay.

Mr. Upadhyaya, Asst Vice President, JM Financial Services Pvt. Limited, Critically Analyses the SIP Projects of the Budding Managers of KIAMS

Marketing and Finance students of KIAMS recently had an opportunity to attend a presentation by Mr. Prashant Upadhyaya, Asst Vice President at JM Financial Services Pvt Limited.

NY Bagel Cafe And Deli Implements A New Store Design

While the new design offers much less seating, it is better for the on-the-go patrons, who are the overwhelming majority of NY Bagel Cafe customers, as market studies have shown.

Worth Construction Co, Inc. Selected In Bid For Joyner Hall Project, Northwestern Connecticut Community College

Worth Construction Co, Inc., a general contracting and construction management firm with corporate headquarters in Bethel, CT, has submitted a bid to the State of Connecticut, Department of Public Works for Joyner Hall Project.

Worth Construction Co, Inc. To Announce Establishment Of Subcontractor / Vendor Integrity Procedures

Worth Construction Co, Inc. Worth Construction Co, Inc. has announced creation of a set of Subcontractor / Vendor Integrity procedures, as part of the Subcontractor Approval process.

BoostinNY Bagel Cafe & Deli Has Retained Nexus Online Media Group To Power Its Online Marketing Efforts

NY Bagel Cafe & Deli has retained Nexus Online Media Group to power its online marketing efforts as it looks to substantially increase its franchise footprint and expand its market share.

Samriddhi 2014 Hosted by GIM Looks to Be One of the "Game Changers" for National B School Events

The Samriddhi club of Goa Institute of Management (GIM) will be hosting its much anticipated National Level B School meet on its Sanquelim Campus between the 23rd and 25th of August.

National Debt Collection Figures May Raise Some Eyebrows

A recent survey of the Consumer Debt Collection industry 2013 figures produced some interesting results. If you use a Debt Collection Service, you might be shocked.

Debt Collection Auto-Dialers Put Less Money In Your Pocket

Before you set up an account with a debt collection agency, ask if they use auto-dialers as it should inform your decision to do business with them.

Helpful Articles

Increase Website Traffic By Using Press Releases
Write A Press Release For Big Time News
Get Backlinks From Press Releases
How To Write A Press Release Quick And Easy
Choosing A Press Release Service
Writing A News Press Release
Get More Traffic From Press Releases
Is A Press Release Service Worth It?
Effective Press Release Distribution
Create a Successful Online Press Release
Submit A Press Release and Get More Traffic
How To Write A Press Release
Check This Before You Send A Press Release
Using A Press Release Service For Your News Release

Our Services:

Submit Your Free Press Release Now.

Open Now:
Online Classified Ads at I-Newswire.com
Job Search Engine at I-Newswire.com
Car Search Engine at I-Newswire.com
Real Estate Search at I-Newswire.com
Website News Releases, Announcements and Updates

Other Cool Sites:
Breaking and Latest Automotive News
Learn the secrets on how to become an alpha male and how to meet girls on facebook at Dating-To-Mating.com. Check out the best spinner and instant article factory for your content writing needs.