Mobile Shopping Shows Great Potential In French B2C E-Commerce
In its latest "France B2C E-Commerce Report 2012", Hamburg-based secondary market research firm yStats.com presents comprehensive facts and figures about the French B2C E-Commerce market.
Hamburg (I-Newswire) October 17, 2012 - Aside from trends, revenue figures and market shares, the report covers successful product categories, Internet user and online shopper figures and the top players dominating French E-Commerce.
In 2011, nearly three quarters of the entire French population used the Internet and more than half of all people also made online purchases, clearly surpassing the European average of approximately 40%. In line with this trend, French B2C E-Commerce revenue continues to grow, albeit at a slightly slower rate compared to previous years.
Growing B2C E-Commerce Revenue despite decreasing Transaction Value
Although B2C E-Commerce revenue in France increased by nearly a quarter in the first half of 2012 compared to the same period in 2011, the average value of the online sales basket decreased by roughly 5%. This might be the result of there being a larger number of online retailers, prompting online shoppers in France to distribute their spending budget among a higher number of shops than in previous years. In 2012, more than half of all Internet users in France intended to book travel arrangements online, followed by the purchase of services and cultural products such as books and music. Approximately one eighth of all French online shoppers have previously made purchases with their mobile devices and another two thirds intend to do so in the near future. While mobile shopping is becoming increasingly popular in France, online shopping via Facebook is less successful. Not even 5% of all Facebook users in France intend to make purchases using this social media portal.
Amazon and La Redoute especially favored by Internet Users
According to the "France B2C E-Commerce Report 2012" by yStats.com, Amazon is the most popular online retailer in France. In the first half of 2012, almost half of all online shoppers made online purchases from this generalist, followed by travel website Voyagessncf and consumer electronics outlet Fnac. In terms of unique visitor numbers, mass merchant La Redoute ranks ahead of the competition. Generalist Cdiscount is also very successful in France. Revenue generated by this online retailer, which also operates two brick-and-mortar shops in France, grew to more than 1 billion EUR in 2011, almost equaling the online revenue of private shopping site Vente-Privée. 3Suisses, an OTTO Group affiliate, has also been successful in French E-Commerce. Aside from apps for mobile devices, the company offers free 24-hour shipping for all of its products.
yStats.com GmbH & Co. KG
Behringstrasse 28a, D-22765 Hamburg
Phone: +49 (0)40 - 39 90 68 50
Fax: +49 (0)40 - 39 90 68 51
yStats.com has been committed to research up-to-date, objective and demand-based data on markets and competitors for top managers from various industries since 2005. Headquartered in Hamburg, Germany, the firm has a strong international focus and is specialized in secondary market research. In addition to offering reports on markets and competitors, yStats.com also carries out client-specific research. Clients include leading global enterprises from various industries including B2C E-Commerce, electronic payment systems, mail order and direct marketing, logistics, as well as banking and consulting.
About yStats.com GmbH & Co. KG
yStats.com has been committed to research up-to-date, objective and demand-b More..ased data on markets and competitors for top managers from various industries since 2005. Headquartered in Hamburg, Germany, the firm has a strong international focus and is specialized in secondary market research. In addition to offering reports on markets and competitors, yStats.com also carries out client-specific research. Clients include leading global enterprises from various industries including B2C E-Commerce, electronic payment systems, mail order and direct marketing, logistics, as well as banking and consulting.Less..
yStats.com GmbH & Co. KG
Mr. Lukas Schöberlein
Phone : +49 40 39906850
Published On:October 17, 2012
Print Release:Print Release
If you have questions regarding information in this press release contact the company listed above. I-Newswire.com is a press release service and not the author of this press release.The information that is on or available through this site is for informational purposes only and speaks only as of the particular date or dates of that information. As some companies and PR Agencies submit their press releases once per week,month or quarter, make sure to check the official company website for accurate release dates as our site displays the I-Newswire.com press release distribution date only.We do not guarantee the accuracy or completeness of information on or available through this site, and we are not responsible for or omissions in that information or for actions taken in reliance on that information.
Coldwell Banker Residential Brokerage Agent Kim Barnes Pioneering the Use of Cinematic 3D Technology To Market Luxury Properties
Kelsey McBride PR Represents Top Hair Salon In San Juan Capistrano, CA
STM Bags Founders Nominated for Ernst & Young “Entrepreneur of the Year” Award
DropShippers.com Announces Highly Profitable Ecommerce for Online Retailers
Verde Media Group, Inc. Announces the Addition of Adam DesLauriers as Head of Its Agency Division