MiniLuxe Opening Three New Locations In Fall 2011

Award-Winning Beauty Lounge Expanding to Brookline, Wellesley, and Chestnut Hill

Boston, MA - Boston's premier nail and beauty lounge - MiniLuxe - is opening its doors to three new franchise stores in Massachusetts this Fall. The three additions to the MiniLuxe family will be located in Brookline, Wellesley, and Chestnut Hill. The Brookline location opened at 481 Harvard St. on August 15th, and both the Wellesley location at 98 Central Street and Chestnut Hill store at 639 VFW Parkway are roughly slated to open in November 2011.

MiniLuxe has been a favorite among Boston's beauty enthusiasts since opening its first location in Newton Center in mid-2007. Shortly after, MiniLuxe opened on Boston's trendy Newbury Street in 2008, and in the upscale community of Lexington in 2009. Now with the addition of Brookline, Wellesley, and Chestnut Hill, MiniLuxe devotees won't have to travel across town to stay well manicured. According to Manager of Franchise Development, Michele Santell, "Our customers currently travel from all over to reach a MiniLuxe store near them. With these three new additions, we can offer the same MiniLuxe services and atmosphere they have grown to love, but right in their own community. We're so excited to offer this convenience to our clients!"

It's no wonder starlets like Mandy Moore and Gisele love MiniLuxe. With advisors like Oprah's trusted Dr. Mehmet Oz and top podiatrist to the stars, Dr. Carolyn Siegal, MiniLuxe's soothing environment, top notch service, sterilization procedures, and product offerings reflect the best in their industry. From the "anything but basic" signature manicures and pedicures using MiniLuxe's private label LemonAide Hand and Body Cream, to the Shellac long-lasting gel manicure, to the ultra pampering Warm Oil pedicure, MiniLuxe has something that guarantees each client will leave relaxed and beautified. They also offer a collection of some of the best beauty products around - from their own private label Luxe line of nail polish to decadent LaLicious body butter, St. Tropez self tanner, and Havaiana flip-flops.

About MiniLuxe:
With soon-to-be six locations in the Boston area, MiniLuxe is much more than just a neighborhood nail and waxing salon. MiniLuxe is a sophisticated beauty lounge and boutique offering spa-level services and hospital-grade sterilization to ensure superior service to their customers throughout the greater Boston area.

For more information please visit www.miniluxe.com. Electronic press kit and hi-res product and store images are available upon request.

Press Contact:
Betsy Striltschuk
k101 Agency
o. 312 265 8373
e. betsy@k101agency.com

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