Melbourne Festival & YumTable Create Real-time Dining App for Festival Goers.

Melbourne (I-Newswire) October 5, 2011 - Melbourne’s leading last minute restaurant booking service, YumTable™ (www.yumtable.com), and the Melbourne Festival have transformed the 2011 festival experience by combining watching events with dining out, in a unique mobile app for the duration of the festival.

The new “MelbFest Dine Out” app is available on the iPhone and Android platforms, and shows real-time available restaurant seating from the current location of the festival patron. Patrons around the venues can find and instantly book tables from the app, streamlining the process of getting into a restaurant at critical times between festival events. Participating restaurants are offering special incentives, such as 30% off the bill, when patrons present their Melbourne Festival ticket.

“The partnership with the Melbourne Festival is a win-win for the festival, patrons and Melbourne’s restaurants, providing festival goers with a great value dining experience before or after seeing their chosen festival events,” said Craig Winkler, Managing Director of YumTable. “Importantly, it’s also a great thing for Melbourne’s restaurants, supporting them by bringing them into the fold of Melbourne’s premier cultural event.”

With over 350+ restaurants on the YumTable network in Melbourne and growing, the service is committed to providing value to their restaurant partners with their unique world-first technology. The Melbourne Festival Dine Out apps can be downloaded at http://www.melbournefestival.com.au/dineout

YumTable was launched in 2011 by the team at Madewell Enterprises (www.madewellenterprises.com) and is the first technology business of its kind to offer real-time last minute table bookings for restaurants keen to fill tables in non-peak or peak periods.

The service allows restaurants to attract new customers with special offers, or to provide more exposure to their establishment through their website, iPhone or Android apps.

At the core of YumTable is simplicity, fun and ease of use, with a social feel – providing restaurants with the ability to post surplus tables which are only available to be booked for the time periods that they set, all without annoying coupons and phone calls.

About Madewell Enterprises:
Madewell Enterprises was formed in 2009 as an internet technology business focussed on identifying real world problems and using technology in innovative ways to resolve them. The name "Madewell" comes from a commitment to quality thinking, development and design, as well as a commitment to being customer focused, creating products and services that simplify peoples lives.

Company Contact Information
Madewell Enterprises
Mark Sehler
5/60-64 Railway Rd
3130
Phone : +613 9008 6950