Megagrowth Invites Atlantans To Attend “The Mane Event”

Strength of Nature's flagship brand pulls out all of the stops with celeb heavy event for consumers

Atlanta, GA (I-Newswire) March 22, 2013 - MegaGrowth, an anti-breakage system created by Strength of Nature to strengthen and protect both relaxed and natural hair, is celebrating the re-launch of the brand with a star-studded event in Atlanta, GA on April 11, 2013. Known for throwing some of the most talked about, and widely attended, product launch events, Strength of Nature promises that this will be the biggest yet with more celebrities, more product giveaways and more consumer experiences. “We have a lot of surprises in store and will be making announcements leading up to the event,” says Strength of Nature Global National Marketing Director, Charlene Bastien.

The event, titled “The Mane Event,” will take place from 7:00 PM – 10:00 PM at the King Plow Event Gallery, located at 887 West Marietta Street. Playing on key ingredients and the science behind each MegaGrowth product, the event will feature a RELAXation massage zone and hair styling booths for styling tips, product demonstrations and information. In addition, Tasheara Neshell, celebrity hairstylist known for coifing clients like Jennifer Hudson and Viola Davis, will be onsite mixing and mingling with guests as they enjoy complementary cocktails, desserts and live music.

Proving that the brand embraces the options women have to be as uniquely beautiful as they want, MegaGrowth will be launching “I Choose” – a campaign and contest that celebrates women and teens who affirm the right to express their personal healthy hairstyle choices. “Being a style chameleon doesn’t have to come at a price, as long as you choose a brand that helps to strengthen and protect your hair,” adds Bastien. The “I Choose” campaign aims to make MegaGrowth’s brand mantra tangible by asking consumers to showcase their strong and healthy hair for a chance to win the ultimate prize. Prize details will be shared at “The Mane Event.”

“The Mane Event” is open to the public, but guests must RSVP to http://MegaGrowth.eventbrite.com/ to be placed on the list.

To get product information, find out about contests and giveaways, ask questions, or simply keep up with MegaGrowth in real-time, take to Twitter and follow @MegaGrowth and “Like” the brand on Facebook athttp://www.facebook.com/MegaGrowth.

ABOUT MEGAGROWTH
For over a decade, Profectiv-MegaGrowth scientists and cosmetologists have been working together to understand the fundamental causes of hair and scalp damage, and how to prevent it. We’ve done extensive research, countless interviews and salon evaluations, while spending thousands of hours in our labs creating exclusive formulas that protect the hair from damage, repair existing damage and optimize hair health. Whether relaxed or natural, all Profectiv-MegaGrowth formulations are focused on offering customized solutions that help prevent hair damage by strengthening hair and protecting against the daily stresses of heat styling, weaves, hair color, relaxers and hair style transitions. The result…Stronger, longer, healthier looking hair, with a smooth, sleek finish. For more information, visit http://www.MegaGrowth.com.

ABOUT STRENGTH OF NATURE GLOBAL
Strength of Nature Global, LLC (SON) is the choice manufacturer of innovative hair care solutions that specifically address the critical hair care needs, styling, and desires for consumers of color. The company’s brand portfolio includes African Pride, Dream Kids, Elasta QP, SoyOYL, Profectiv, Relax & Refresh, GrowthRenew, MegaGrowth, SmartPerm, Strong & Healthy, and Profectiv Professional. SON products are sold primarily at beauty supply stores but can also be purchased as participating salons, drugstores and leading discount retailers. For more information, visit http://www.strengthofnature.com.