MEDIA TRAINING For Radio With National Publicist Annie Jennings PR

(I-Newswire) July 26, 2010 - MEDIA TRAINING TO PREPARE FOR YOUR RADIO INTERVIEW OR TV INTERVIEW:

MEDIA TRAINING - WHAT'S THE #1 MEDIA TRAINING MISTAKE AUTHORS MAKE ON RADIO SHOWS:

This is a mistake that a lot of authors make when they go into an interview not prepared, when they go in without media training or without the skill set necessary to be a top-notch radio guest. And it’s about being overly promotional in the interview about your book and your services. This is considered a big mistake.

But the good news is that you are likely to make this mistake and any other interview mistake only once because the host will signal you that you are not following the protocol of the show by booting you off the air, that is, the host will simply end the interview.

MEDIA TRAINING - WHAT HAPPENS WHEN YOU MAKE THE MISTAKE OF TOO MUCH PROMOTION

When you make the mistake of trying to promote yourself heavily during the radio interview -whether it's a book, whether it's your product or services or your speaking services, that's when a host cuts you off and says, "Well, great, thanks so much, I'll talk to you later", click.

They end the interview. You have now lost your opportunity to engage the audience and connect with them. The host has ended the interview for the benefit of the listeners and the station because your job is supposed to be delivering conversation packed content-driven, benefit-oriented information presented in an engaging manner.

MEDIA TRAINING – THE WRONG ATTITUDE

It’s starts with wrong thinking. The wrong attitude is the “what’s in it for me?” attitude where you believe you need to promote your book or your services in the interview. Not true. Don’t worry, you will get plenty of opportunity, later in the interview when you have done the job of being a great guest. With the media, you have to focus on the benefit to your listeners to win the race.

Providing benefit oriented information to your marketplace consistently over time will gain the trust of your audience. They will think of you as a true professinal and not a "here today, gone tomorrow" expert or author.

MEDIA TRAINING – THE TRUST FACTOR

Here's where your business payoff takes place. When your target clients need to use a service that you provide, they're going to use you; they're not going to use someone else. They know you. They trust you. They will choose you.

Media training teaches you the skill set you need to be a great guest. Once you prove to the host that you are a terrific interview, good for the station, the listeners and good for host, they will ask you how interested listeners can get in touch with you.

Bingo! Your excellent guest skill opened up the door to talk about your book, your services, your website or whatever you are on the show to share with permission. Perfect!

For more info on book promotion, please visit:
http://www.anniejenningsbookpromotion.com

For more info on publicity, please visit
http://www.anniejenningspublicity.com

For more info on getting booked on radio shows, please visit
http://www.anniejenningspr.com

Annie Jennings PR is a National Media Strategist providing book promotion, radio interviews, radio campaigns publicity, branding and marketing and media packaging and development strategies to experts, analysts, businesses, corporations and individuals including book authors.

About Annie Jennings PR:
Public Relations

Company Contact Information
Annie Jennings PR
Annie Jennings
26 Wilshire Dr.
08502
Phone : 9082816201