Marketing Drowning In Sea Of Big Data


Business Intelligence software in marketing will become even more dependent on the synergy between man and computer.

Tampa, Florida (I-Newswire) October 4, 2012 - Business Intelligence software in marketing will become even more dependent on the synergy between man and computer. Referring to the concept of "Big Data", the CTO of TARGIT, Dr. Morten Middelfart explains: "Going from a time where you analyzed data you owned or were in control of, you will, in the future, look even more into data that is beyond your control. For instance, the data that comes to you via the internet".

Big data gets bigger
Big Data refers to the special tools and processes that we deploy in order to handle and make use of huge amounts of data, but the limits are constantly being pushed as the amount of data grows.

Renowned analysis institute, Forrester, defines Big Data as "techniques and technologies which will make data handling in an extreme degree financially obtainable". At the same time, Forrester says that "Big Data is not like your traditional BI tools; it will take new processes and will redefine your approach to data governance totally".

"Today, Business Intelligence users know traditional BI very well. It is not about the quality of data as this is not an issue anymore", says Morten Middelfart. "Big Data requires a totally different approach; the synergy between man and computer", he says, and continues: "your brain is phenomenal when it comes to understanding and interpreting patterns, but it can only accommodate and handle small amounts of data. On the contrary, a computer can handle and present large amounts of data. Especially, in regards to Big Data, being rarely able to get a complete overview of all data, the human factor is extremely important. Therefore, as a human being, you need to use your common sense to evaluate which of the given data are important at the time and to relate to the quality of those given data and the information, it brings".

When speaking of Big Data, Morten Middelfart refers to all data types. "The Internet is overflowing with unstructured Big Data, while at the same time, computers that automatically send GPS locations deliver Big Data, but in a structured form. Management decisions based on Big Data pertains to handling an enormous stream of fast data. And this will challenge both the brain and the computer in an entirely new way. Especially Big Data streaming from social media."

Business Intelligence is about management
After implementing a Business Intelligence tool, computers can help the employees get an overview of the organization's performance. More importantly, from a synergy point of view, the computer is capable of notifying the employees about challenges, problems or potential opportunities. It is then up to the individual employee to decide how to use these notifications. The idea is that the computer monitors the most trivial data - leaving us to use our human capabilities in situations where interpretation and decisions are more complex.

"Our product contains agents that are able to monitor different types of data. In this way, the software monitors the organization's operations while allowing the employees more time to focus on leading the organization in the right direction", the CTO explains. "It also means that the employees will have more time to focus on Big Data, which is primarily data beyond your company's reach and control. This is the reason why bringing in other techniques to be able to use Big Data for business purposes plays an important role. You need to dynamically relate to fragments, trends and quality of information to get knowledge of the behavior that is beyond the control of your organization".

According to Morten Middelfart, Big Data is really about a management mindset rather than a technology. "You are rarely able to have control of all data or to analyze it entirely. As a leader, you need to make some choices to stay focused on what is important to you in the wide sea of Big Data. Therefore, the synergy between man and computer becomes even more important for our future success."

About TARGIT
TARGIT is Europe's largest pure-play developer of Business Intelligence (BI) products and the fastest growing in terms of revenue according to IDC. TARGIT is included in Gartner's "Magic Quadrant for Business Intelligence Platforms". TARGIT Headquarters is located in Hjƒ¸rring, Denmark, and there are TARGIT subsidiaries located in UK, Germany, Italy, Spain and Massachusetts and Florida, USA.

About Dr. Morten Middelfart
Morten leads the technological development of TARGIT. Morten is educated from Henley Management College in the UK (MBA) and holds not one, but two Ph.D.'s - one from Rushmore University in the US, where he publishing the groundbreaking book about Computer Aided Leadership and Management (CALM) and the other from Aalborg University about his revolutionary data mining mechanism Sentinels.






About TARGIT

TARGIT is Europe's largest pure-play developer of Business Intelligence products measured in number    More..of customers, and the fastest growing in terms of revenue according to IDC. TARGIT is included in Gartner's Magic Quadrant for Business Intelligence Platforms.Less..

Contact Information

TARGIT
Jan Hansen
3450 Buschwood Park Drive, Suite 220
Tampa, FL 33618, USA
33618
Phone : 813-933-4600

Published in:

Internet Marketing

Published On:

October 4, 2012

Print Release:

Print Release

If you have questions regarding information in this press release contact the company listed above. I-Newswire.com is a press release service and not the author of this press release.The information that is on or available through this site is for informational purposes only and speaks only as of the particular date or dates of that information. As some companies and PR Agencies submit their press releases once per week,month or quarter, make sure to check the official company website for accurate release dates as our site displays the I-Newswire.com press release distribution date only.We do not guarantee the accuracy or completeness of information on or available through this site, and we are not responsible for or omissions in that information or for actions taken in reliance on that information.


Related Releases

SLAM Strategy Expands Its Brand Marketing Services to GTLD Domains
SLAM Strategy, the leading Internet strategy specialist company, announced its Internet marketing services for businesses looking to implement brand TLDs.

Business Training Made Simple Release An Introduction to Using Twitter for Business
Business Training Made Simple is delighted to announce the launch of our latest business guide; An Introduction to using Twitter for Business. As the name suggests, the guide is all about using Twitter from a business perspective.

Bulk SMS Gateway, SMS Gateway Provider, SMS Gateway Api, SMPP Client Server
Bulk SMS Provider of India - SMSGATEWAYHUB offers premium Bulk SMS. Bulk SMS Campaign in India, Our SMS gateway provides SMS UI Excel Plugin, Bulk SMS Softwares, SMS Tools & APIs, Web based SMS Services in India and around the world.

A Subsequent Development Of Social Network Marketing
Social network marketing is beginning to become one of the most profitable methods to earn money online today. Some people are already making important incomes, while others are getting nowhere with their efforts.

MeltPress.com, a New Digital Marketing Articles Hub Is Now Live
Digital Marketers can now showcase their expertise through articles & case studies and boost reputation.