Market Directions Partners With Research Industry Veteran, Beal


Market Directions announced today that research industry veteran Emily K. Beal has joined as the market research firm's Secondary Research Team Leader. Beal will be responsible for the 21 year-old Boston firm's secondary research team development,

Boston, MA (I-Newswire) December 20, 2012 - Market Directions announced today that research industry veteran Emily K. Beal has joined as the market research firm's Secondary Research Team Leader. Beal will be responsible for the 21 year-old Boston firm's secondary research team development, market and competitive intelligence for clients, as well as, business development.

Beal joins the Market Directions team from research industry powerhouse TNS (Taylor Nelson Sofres, part of the Kantar Group), where as Director of Global Business and Competitive Intelligence she led the development of global market research strategies for consumer, financial services, information technology, pharmaceutical and professional services sector clients.

Beal comes to Market Directions with more than 20 years of experience in primary and secondary, qualitative and quantitative market research serving in various positions at New England Financial, Digitas, IBM, Mass Mutual and Penn Mutual. While at IBM, Beal's executive level reports, which clarified decision making for IBM at senior levels was the top marketing achievement of the year.

Commenting on Beal's appointment, Mary Malaszek, Marketing Directions, Principal and Founder said, "American businesses now know they are reliant on sophisticated research to gain a strategic advantage, and that comes from people like Emily Beal who are at the top of their profession. For us, this is the right person at the right time to help move our clients forward."

Ms. Beal holds a Master of Science in Public Health and a BA in Social Psychology both from Tufts University.

Headquartered in Boston, MA, Market Directions is a leading consultancy and Market Research firm specializing in providing insights to clients for strategic marketing and business decisions.

For more information, call Mary Malaszek at 617 323-1862, write her at mary@mktdirections.com or go to www.marketdirectionsmr.com






About Market Directions

Headquartered in Boston, MA, Market Directions is a leading consultancy and Market Research firm spe   More..cializing in providing insights to clients for strategic marketing and business decisions. Transforming marketing's impact on revenue, Market Directions is a provider of expertise for marketers around the globe. Our mission is to make our customers the best marketers in the world. OLess..

Contact Information

Market Directions
Mary Malaszek
200 Mt. Vernon St.
02132
Phone : 617-323-1862

Tags:

new hire   Beal   Market Directions  

Published in:

Business

Published On:

December 20, 2012

Print Release:

Print Release

Visit Market Directions Website

If you have questions regarding information in this press release contact the company listed above. I-Newswire.com is a press release service and not the author of this press release.The information that is on or available through this site is for informational purposes only and speaks only as of the particular date or dates of that information. As some companies and PR Agencies submit their press releases once per week,month or quarter, make sure to check the official company website for accurate release dates as our site displays the I-Newswire.com press release distribution date only.We do not guarantee the accuracy or completeness of information on or available through this site, and we are not responsible for or omissions in that information or for actions taken in reliance on that information.