Mark McClure International Acquires Devotion Vodka Marketing Rights For New England

Boston (I-Newswire) September 28, 2011 - Dallas, TX based Mark McClure International (MMI’s) recently acquired the exclusive sales and marketing rights to Devotion Vodka for the states of Massachusetts and Rhode Island, and with the remainder of New England to be secured end of 2011.

Devotion, based out of San Francisco, CA is a rising star among the ultra-premium vodka’s, recently signing Jersey Shore reality star, Mike “The Situation” Sorrentino, as well as receiving numerous mentions and rave reviews on Jay Leno, Howard Stern, Conan O’Brien, Chelsea Lately, TMZ, Men’s Fitness and GQ to name a few in addition to being named one of Barbara Walters Top 10 Most Fascinating People of 2010 List; “The Situation and Devotion Vodka”.

Established in 2008, Devotion Spirits, Inc. (DSI) is the first company in the world to offer a completely new category in premium spirits, and marketed under a single brand - Devotion Vodka, the world’s first ever low calorie, gluten free, protein-infused American made spirit with no sugar. The company was created by entrepreneur Drew Adelman, a nightlife and dining aficionado and fitness buff that was searching for a way to marry his two passions. Devotion Vodka boasts 80 proof, four-column distilled vodka (made from the finest American grains) flawlessly infused with PeptoPro® casein. Currently distributed in 28 states and growing, Devotion is positioning itself to become a leader in the ultra-premium segment joining the likes of Grey Goose, Belvedere, Ketel One and Chopin and is putting the dollars and marketing muscle behind it to achieve this objective.

“Over the past few years I have produced several TV pilots that revolved around comedy and sports in addition to financing a couple of motion pictures, and in doing so I have attended my fair share of red carpet and promotional events. At one event I tasted Devotion Vodka and was floored by how incredibly smooth it was and the great taste. I saw huge potential for growth, so we aggressively pursued sales and marketing rights for New England and fortunately were able to negotiate a deal,” MMI CEO, Mark McClure stated. “This is, without question, the best tasting vodka ever produced and we intend on making it the number one brand here in New England in the coming 18-24 months”, McClure ended.

Through the month of September, MMI is hiring and training its sales team, and plans on launching the Devotion expansion first week of October with several high profile promotions and professional athlete branding events. With 200 accounts already secured and growing, MMI has an aggressive marketing strategy in place to ensure not only rapid, consistent growth, but the acquisition of significant market share in the ultra-premium segment.

“Devotion is already becoming a household name in the Hollywood and Las Vegas circles if you will, and it is our goal to take this momentum and expand the brand to Main Street. I have never tasted a vodka this smooth…ever, and with the attractive pricing and demographics Devotion is targeting we see huge things ahead for the brand on not only a national, but global scale as well, “McClure ended.
For more information on Devotion Vodka go to www.DevotionVodka.com

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