Mandate Consulting Bags Creative Duties of 30 Billion Dainik Bhaskar Group's Digital Business

Mandate Consulting is a Business and Marketing Communications firm with key interests into Advertising, Films, Television, Media, PR, Wealth and Strategy, founded by Rohit Manchanda

Dainik Bhaskar Digital Division has signed on Mandate Consulting as its creative agency. Mandate will be working on invigorating the creative course for a bouquet of news and content portal brands that currently have more than 400 million monthly page-views and 11 million unique visitors per month.

Confirming the news, Kaustuv Chatterji, Head - Marcom & Brands, Dainik Bhaskar Digital Division said, "We have empaneled Mandate Consulting as our creative agency as this year is very important for the Dainik Bhaskar Digital Group. We have a number of launches lined up and hence, we expect a lot of new generation creative work from Mandate Consulting."

In the initial phase, the agency will roll out a pan India campaign for the group's Patna launch.

Commenting on the win, Rohit Manchanda, Managing Partner, Mandate Consulting said, "The challenge and satisfaction is doubled when you work for a media brand, especially of the size of Dainik Bhaskar. It will be a privilege working with such an intellectual and wonderful team."

The Dainik Bhaskar digital division claims to have more than 11 million unique users across its news portals including www.dainikbhaskar.com (Hindi), www.divyabhaskar.com (Gujarati), www.divyamarathi.com (Marathi) and www.dailybhaskar.com (English). Dainik Bhaskar Group, is a Rs.30 billion business conglomerate of India with presence in newspapers,entertainment, printing, textiles, fast moving consumer goods, oils, solvents.Power,Mall and internet services. It is owned by the Agarwal family of Bhopal.

Mandate Consulting is a Business and Marketing Communications firm with key interests into Advertising, Films, Television, Media, PR, Wealth and Strategy, founded by Rohit Manchanda.