Mailigen Joins the Zapier Developer Network

Mailigen, a leading email marketing company, today announced the Mailigen integration within the Zapier Developer Network. Mailigen’s integration with Zapier is based on the Mailigen REST API.

Hong Kong (I-Newswire) September 12, 2012 - Mailigen, a leading email marketing company, today announced the Mailigen integration within the Zapier Developer Network. Mailigen’s integration with Zapier is based on the Mailigen REST API. Data is transferred in a JSON format and user authentication is ensured by an API key. The API key is easily generated in the Mailigen user account.

Zapier, the Y Combinator-backed service automates common tasks across the web and syncs data between web apps. Zapier allows even non-technical users to create connections between apps the service supports.

“This allows users to come up with their own integrations and there are literally hundreds of different ways to integrate the apps within the network,” said Mailigen CEO Janis Rose. He notes, “Mailigen got even easier to use today. We integrated it with Zapier, allowing you to push your account data in and out of more than 60 different online services.” Using Zapier, you can choose how Mailigen communicates with your online footprint.

Mailigen recognized the need for a simple ability to sync contacts and email addresses between apps and Mailigen without having to write code. Using a combination of a trigger and an action, the Mailigen integration allows customers to drag and drop data and create an action. Actions can be customized to work on events, like simple actions of adding users to a list or creating new lists. More complex actions can include CRM actions. The integration is part of the Mailigen strategy to continuously simplify the marketing process.

Since the company’s founding in 2010, Mailigen has grown its user base and revenue at double digit growth year-over-year while continuing to build out an extensive feature set which include e-mail marketing and social integration capabilities, online survey development and SMS marketing options. The company’s success includes enhancements to the feature set, growth in the customer base and introduction of social media capabilities for users to more easily engage their subscribers.

Since the company was formed, Mailigen has grown from a small European-based email marketing service into an international company achieving high rates and awards from international experts like TopTenReviews and TopSeos. The company now boasts more than 820% growth and thousands of users across multiple industry verticals in 5 continents.