Mahindra Solar Chooses Ethinos Digital Marketing as Creative and Marketing Partner

Mahindra Solar, the Mahindra Group’s foray into the clean energy space, to lead the solar energy revolution in India; has selected Ethinos Digital Marketing as its exclusive creative and marketing partner.

Mumbai (I-Newswire) September 21, 2012 - Ethinos Digital Marketing has been engaged by Mahindra Solar as the exclusive creative and marketing partner of Mahindra Solar. This partnership will see Ethinos handling branding and design, website maintenance, creative strategy and execution for Mahindra Solar. Other support in terms of digital marketing and social media management will be provided by Ethinos as and when required.

Mahindra Solar is the Mahindra Group’s maiden venture into the renewable energy domain. Mahindra Solar has partnered with leading technology and business associates to achieve its objective of being in the forefront of India’s solar revolution.

“The reason I decided to go with Ethinos is because I was very happy to see the thorough research without much input from my end. I felt a connect while interacting with Ethinos because they seemed to understand what I exactly wanted”, said Santosh Tandav, Manager Marketing, Mahindra Solar, on the decision to partner with Ethinos. Ethinos is a full service digital marketing agency that provides a complete range of online solutions that include digital marketing strategy, corporate identity and design, social media management, online advertising, and search, both natural and paid.. With an experience of supporting companies across different industry verticals, Ethinos has developed a reputation for being a digital marketing agency that works with its clients to understand their objectives and developing messaging , strategy, and creatives that communicate complex ideas in a simple, memorable way.

“With our specialization in the B2B domain, combined with the experience of handling numerous B2C campaigns, we offer Mahindra Solar a dual advantage in terms of creative and effective communication for both, business associates as well as customers; and our team at Ethinos will ensure that this partnership creates visible, measurable value for Mahindra Solar,” Siddharth Hegde, Managing Director, Ethinos, was quoted saying while expressing his views about this partnership.

About the Mahindra Group:
The Mahindra Group focuses on enabling people to rise. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles, information technology and vacation ownership. Mahindra has a presence in the automotive industry, agribusiness, aerospace, components, consulting services, defence, energy, financial services, industrial equipment, logistics, real estate, retail, steel and two wheelers.